A woman reading about why people leave your website on her phone.

8 Reasons Why People Leave Your Website

You’ve spent weeks upon weeks working on your site to make it perfect. All your content is spot on, the pages look nice, you know your target audience, you even invested in PPC to help your business, yet nothing seems to go on. Sure, you’ve got some traffic, maybe even decent, but visitors seem to turn away pretty quickly. So, what could be the reason behind it? Well, in this article, we’ll discuss why people leave your website as soon as they land on it.

And although we’d love to tell you that the problem is simple and that you’ll only need a couple of minutes to fix it, the chances are that’s not the case. As a matter of fact, it could be any number of things, and you’ll have to snoop around to find the culprit. But, not to worry, we’ll help you get to the bottom of it.

 

1. Your Website Feels Outdated

It’s not nice to hear, but people love judging books by their covers. In other words, if your site doesn’t look modern, visitors won’t like it. Furthermore, since it looks old, they’ll assume it isn’t safe, and they’ll stay as far away from it as possible.

So, design matters, and it’s going to stay that way. It isn’t anymore just about providing quality content. You also have to think about how that content is presented.

Hiring an expert to help you with it would be wise if you want to give your site a facelift. That said, if you’re running a simple site with only a few pages, the chances are that you can do it with some technical know-how. So here are three simple upgrades that you can do to bring some flair to the aesthetics of your site.

  • Change your theme
  • Change the font
  • Use better quality images

 

2. Slow Loading Speed

Your customers value their time, and you have to as well. Think about it this way. If you are in a restaurant where the food is good, but you have to wait for an hour to get your soup, would you still come back to that place? If you’re like most people, you would probably look for another business with better service.

And that’s precisely how internet users feel about a slow website. They won’t wait for it to load, but get back on the SERPs and click on the next result.

If slow loading speed is troubling your site, you’ll be glad to hear there are a few ways to work on this. For example, you can spend more money on your web hosting, optimize your images, cache your website, and declutter it. Remember, any improvement you can make will go a long way.

 

3. Site Isn’t Responsive

We’re spending more and more time on our mobile devices, and it shows on internet usage. More than half of all Google searches come from smartphones and tablets, so the algorithms look at the mobile versions of websites as primary ones.

On top of that, mobile shoppers won’t buy anything from you if they can’t find their way around your site or have to zoom in and out just to read the text. So, an unresponsive design could be one of the reasons why people leave your website.

We get it — transitioning to a responsive design can be tricky. But can you afford to miss out on all that mobile traffic? We didn’t think so.

 

4. Your Content Isn’t Optimized

If you know about the must-have elements of SEO strategy, you’re working on your content, and you know that you should aim for articles at least 1,000 words long. However, if your posts aren’t packed with value, people won’t stick around for long to read them.

Even if what you write is high quality, most people won’t stick until the end. We’re easily distracted, and your content has to grab visitors’ attention and keep it if you don’t want to deal with a high bounce rate.

To keep your readers on their toes, you’ll need to make your content scannable. So, use formatting such as bold and italic, utilize subheadings and add images to your articles.

 

5. There are Too Many Ads on Your Website

If your site depends on ads to stay afloat, removing them altogether isn’t a viable option. However, just because you need to have ads doesn’t mean that you should overwhelm your visitors with them.

As it turns out, people trust pretty much any ad more than online banner ones. And the more of them you have around, the less they’ll be worth in the eyes of your audience. So, think about taking it down a notch. Spread your ads more evenly and ensure they don’t take more space than your actual content.

 

6. No Clear CTAs

If you use a website to sell something, be it a service or a product, your CTA should be why your page exists in the first place. You would think it’s a no-brainer, but many small business sites lack in this field. And it’s not like they didn’t develop their CTAs or didn’t write them well enough — they don’t have them at all.

Keep in mind that your visitors won’t take action if you don’t encourage them. So, wherever you can, slip that CTA in. Prompt people to buy something from you in a compelling way, and they’ll do it.

 

7. Your Navigation Structure Is Unclear

Most of your visitors land on your website to get some information. It’s your job to make that info easily accessible, and you do that through a well-thought-out navigation structure. On top of that, how easy your site is to navigate is also vital for SEO, as we can see from our step-by-step SEO guide.

To get it right, think of your site’s setup like you’re seeing it for the first time. If you were a customer that stumbled upon your website, how would you find your way around it? If you don’t see any problems, ask your friends and family to find something on your site. They might offer a fresh look at things and notice something you’ve overlooked.

 

8. The Videos on Your Site Auto-Play

Videos are great, and it’s good if you use them in your content marketing. However, videos that auto-play could be why people leave your website. Users nowadays want to choose when they’ll watch the videos on a website and if they’ll watch them at all. If the sound starts blasting out of their speakers as soon as the page loads, you can bet they’ll tap that back button and go with the next search result in line.

Marketing team developing strategy to handle niche marketing.

How to Handle Niche Marketing

When most people think of marketing, they imagine television ads or large billboards next to the motorway. However, in recent years, marketing has been slowly shifting to online spaces. Personalized ads and shopping assistants are becoming commonplace. Of course, those still fall comfortably in the zone of mainstream marketing. If we look at smaller segments of the larger market, we’ll quickly realize that catering to a significantly smaller audience is a totally different ball game. In this article, we will discuss how to handle niche marketing and what you can do to stand out in a smaller market.

1. Get to know the niche

First off, we recommend getting familiar with the niche you plan to target with your marketing. Roll up your sleeves and do your online research into the specific culture and identity of the niche. This is important because marketing to a niche subculture you know nothing about can feel artificial. Fail to use the right language or symbology, and you’ll only alienate your audience. However, if you manage to tap into the core of what gathers people to that niche – your marketing efforts will come across as genuine and get accepted by the community.

Properly constructed marketing that speaks to the audience in ways they will find familiar is guaranteed to spark more interest in your products and brand. To make the most of your marketing and SEO efforts, you should ideally choose partners who are experienced and have a background in niche marketing. Unfortunately, you might have a hard time finding someone who has already done work in the specific niche you have in mind. This shouldn’t be a problem as long as your team is open-minded and accustomed to working with smaller markets.

2. Find what need isn’t addressed

Most conventional marketplaces have already been figured out and solved. Expert marketers could craft a mainstream campaign with their eyes closed. Basically, marketing on major channels to a wide audience has almost become a paint-by-numbers routine. Unfortunately, niche segments are much harder to understand and define.

You’ll need to do a deep dive and find a need that has yet to be met or a problem that has to be solved. Afterward, you can use creative marketing ideas to appeal to those needs and present the products and services of your company as solutions to those problems.

Research what the trending keywords are, and adjust your SEO strategy accordingly. For example, companies in the moving industry needed to utilize specialized SEO services designed for this industry in order to inform customers of all the different services a moving company can provide. This, of course, started with research and then the implementation of those findings into the overall SEO strategy of those companies.

Influencer recording online video.
Influencers from your chosen niche can help you reach more customers.

3. Who are the prominent personalities?

A large part of marketing has always been using the popularity of someone already established to boost your own reach. Every segment of the market has its celebrities and influencers. If you are wondering how to handle niche marketing, you should find out who the influencers are for that niche. Contact those influencers and send them a collaboration proposal. This approach is significantly better than getting a celebrity outside of the niche to market your products. Even if they have a larger following, they are still an outsider to the community you are currently focusing on. What’s best is that niche influencers will probably be more open to a partnership proposal due to the smaller size of the market. You should have an easy time reaching an agreement with them.

Additionally, you mustn’t forget to scope out the competition and other brands targeting the same niche. You might discover that there is interest in an untapped niche in the market and get excited – only to find out that your competition beat you to the punch. Even if some competition does exist, you shouldn’t be discouraged from entering that segment of the market. Learn from their example and appeal to the audience with fresh and creative ideas.

Charts with niche marketing results next to a notebook.
Keep a close eye on your marketing results and make corrections as necessary.

4. Monitor your marketing strategy

When targeting a new market, companies usually need a bit of time to figure out what kind of marketing approach works best. For this reason, they typically attempt a few smaller campaigns to test the water and see what gets traction and what the return on investment is like. Companies will often experiment with less expensive forms of marketing to gauge interest in their products. Only once they are sure there will be positive feedback are top-level executives ready to pull the trigger and okay a large-scale marketing campaign.

Unfortunately, niche markets are relatively small, making experimentation a bit hard to pull off. This means that you’ll need to carefully monitor the results of your marketing and act quickly if you see a drop in your ranking. There will be very little maneuvering room, so you’ll need to make corrections to your marketing as you go. As long as you keep an eye on how the marketing is doing, you should be fine.

5. Connect to your target audience

Niche markets are often tightly knit communities. There will be significant overlap among members of the community, as well as group-think and a collective affinity to the same brands. This means that it’s incredibly important to listen to feedback and respond to user comments.

The best way to handle niche marketing is to win the sympathies of the community members. By responding constructively to negative comments and reviews, you can correct any mistakes you’ve made and simultaneously establish trust in your brand. By nurturing a strong relationship with the community, you will quickly become the leading service provider for your chosen niche.

Person using a laptop to connect to users online.
Try to establish a strong connection with the community from your niche.

In conclusion

Most marketers will view catering to a smaller audience as a welcome change from the already established principles of mass-market advertising. As you can see, there are no secrets or special tricks on how to handle niche marketing. It just requires a lot of dedication, research, and hard work. However, in the end, hard work always does pay off, and it can feel even more rewarding in niche marketing since you will get to know your customers.

 

Chrome app logo on a phone screen.

Top 10 Chrome Extensions for SEO

Top 10 Chrome Extensions for SEO

With a market share of nearly 70%, Chrome is easily the most popular web browser today. If you’re one of the two and a half billion people who surf the internet on Chrome, you probably know the power of extensions. Chrome extensions are pieces of software added to the browser to personalize and improve your experience. There are thousands of extensions with different purposes out there. Unfortunately, this makes it hard to find good extensions – they’re usually very hit and miss. So before you download anything, find out which chrome extensions for SEO are actually worth having.

What can Chrome extensions for SEO do?

Chrome extensions, in general, are many and varied. Different adblockers and security extensions are among the most popular ones. But you can get extensions for pretty much anything from controlling video speed to integrating with other software to social media sharing. You’ll see a similar trend of diversity among SEO extensions too. You can find SEO extensions that aim to provide a comprehensive analysis of your or your competitors’ pages, including page titles, meta tags, traffic, and more. But you can also find extensions that are more specialized and only do one specific thing, like monitoring your backlinks or helping you find related keywords. If you’ve ever had to choose a WordPress plugin, you’ve faced this decision before – do you get an all-in-one addition to your platform or several more focused ones?

Chrome window with multiple tabs.
Add extensions to improve your browsing experience with Chrome.

What are the 10 best Chrome extensions for SEO?

Most Chrome extensions, including those for SEO, only have a few dozen downloads. So it’s fair to assume that most of them are not very useful. Luckily, they’re usually also free, so you don’t have to worry about measuring the return on investment because you’re not really investing anything other than time by testing out different options. But time is valuable too, so check out these excellent extensions first:

SEO Pro Extension

The SEO Pro Extensions is one of those extensions that aim to provide you with an SEO overview of a page quickly and easily. You can analyze your own website to find what information is lacking (such as alt tags and meta text) and get some tips on improving the page’s position in search engine results. Or you can analyze your competition’s website and compare their SEO with yours to gain valuable insights.

Moz Bar

Domain Authority and Page Authority are generally accepted as important metrics in SEO. They’re both very good indicators of ranking – the higher the authority, the higher the ranking. So it would be pretty handy to know the authority of different pages, right? Luckily, the Moz Bar extension is here to help you figure it out. And since Moz came up with the entire concept, there’s no one you can trust more in this particular area of SEO.

SEO Quake

If you’re looking for an easy way to get a detailed overview of your site, SEO Quake is a great choice. Not only will you get information about your ranking and indexing, but you can also run reports on specific pages regarding things like keyword density and other on-page SEO elements. Finally, you can use SEO Quake to analyze other websites, too; whenever you perform a Google search, you’ll get the basic breakdown of every page that ranks.

Person searching on Google.
Get all the information you need from Chrome itself.

Ahrefs SEO Toolbar

The Ahrefs SEO Toolbar provides a comprehensive SEO breakdown of any page. This includes information about crawlability, word count, social tags, and more. You can use it on your own website, to evaluate your own efforts. Or you can use it to gain insights about your competitors.

Ubersuggest

Although Ubersuggest does provide an overview of other information, it is especially useful when doing keyword research. Since keywords are one of the key elements of SEO, getting them right is very important. With this extension, you can get information about keywords, suggestions for keyword alternatives, and more directly from any Google search page.

Keywords Everywhere

Another excellent tool for keyword research is Keywords Everywhere – arguably the most popular SEO extension for Chrome out there. It gives you a list of related keywords when you do a Google search. You can then export the list and use it to tag your content. Simple yet effective!

Similar Web

Tracking the traffic trends of different pages (both yours and your competitors’) can be very valuable for your SEO strategy. An easy way to do it is with the Similar Web extension. It gives you a breakdown of traffic data for the last six months, including bounce rates and time on page.

Graph showing traffic trends.
Find out how your traffic has changed over time.

Check My Links

Links, both internal and external, are a vital part of any SEO strategy. But they’re also something that changes often. When a page moves to a new URL or a website loses authority, this can affect all the links leading to it. That’s why it’s important to regularly analyze the state of your links. Checking your links, keywords, content quality, and the like will help you track the success of your strategy and determine whether your SEO is actually doing what it should. The Check My Links extension makes this easy as it tracks and highlights all links on any given page.

Pagespeed Insights

Speed, especially on mobile versions of a website, is incredibly important. Users expect your pages to load within seconds, or they’ll leave. So knowing exactly how long it takes for different versions of your website to load and what might be causing issues can be very useful. That’s exactly what the Pagespeed Insights extension will help you with.

Grammarly

Although not directly related to SEO, Grammarly is just a useful extension for all content creators. It checks your spelling and grammar, informs you of the tone your text has, and gives you tips on making your English better. If you write and post often, Grammarly is going to be very useful for you. The best part is that you can use it for other writing as well!

Do you really need Chrome extensions for SEO?

Chrome extensions for SEO are not, strictly speaking, necessary. You can do most of the things extensions do with other software as well. However, extensions are an easy and affordable way to improve your SEO. You never have to leave Chrome to get insights, you rarely have to pay for extensions, and you’re still getting valuable information. So while you don’t really need SEO extensions for Chrome, you’ll definitely want them.

 

A silver laptop displaying Google’s search engine page.

Must-have elements of SEO strategy for service-based businesses

A silver laptop displaying Google’s search engine page.

 

Must-have elements of SEO strategy for service-based businesses

In the digital age, few marketing practices have seen as much attention and devotion as Search Engine Optimization (SEO). As a series of practices that aims to rank content in search engines, it boasts undeniable potential. Still, SEO is an extremely deep subject for multiple reasons. From its reliance on Google’s 200+ranking factors to its long-term nature, it can certainly dismay the uninitiated.

Indeed, measuring SEO Return on Investment (ROI) is notably difficult, and not all SEO endeavors fit all businesses equally well. Thus, let us use this article to delve into fundamental, must-have elements of SEO strategy for service-based businesses specifically.

How service-based businesses differ as regards SEO

The fundamentals of SEO are identical between service-based and product-based businesses. They are, after all, aligning their websites and content with the same search engine criteria. Thus, where they differ lies in how they approach SEO and where they focus on. In this specific dichotomy, the difference lies in what they’re selling; intangible services versus tangible objects.

Simplifying the difference for text economy, then, product-based businesses can often rely on impulsive purchases from broad audiences. That is, their content marketing strategies can rely more on eliciting emotional responses from a wider customer pool. In contrast, service-based businesses address more specific audiences, which are typically better-informed on, and more engaged with, their service. Thus, they need to emphasize service quality, sometimes rightfully sacrificing tone for substance. Moreover, they need to leverage social credit comparatively more, as customers seek intangible, often long-term or subscription-based services.

In-house SEO versus hiring an SEO specialist

The aforementioned differences aside, a final factor for both to consider is who will handle SEO. DIY SEO does have benefits, such as lesser upfront costs and businesses acquiring first-hand knowledge. However, SEO does have a steep learning curve, and early mistakes can have long-lasting consequences regarding ranking and revenue. Thus, while the final choice will depend on you, service-based businesses do have more incentives to hire outside help. However, should you do so, due research to choose the perfect person for the job is highly advisable. After all, not all professionals are equal, and your unique needs must be met in full from the start.

A tablet on a desk displaying a pie chart dubbed “traffic sources overview”.
If implemented correctly, SEO will generate notable traffic for any business website.

Must-have elements of SEO strategy

Now, with the above context in mind, we may explore must-have elements of SEO strategy for service-based businesses. Throughout most of its history, SEO has delved into 3 key areas of focus:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

None of these subsets are of lesser importance, for service-based businesses or otherwise. Thus, we’ve gathered 2 elements from each subset that should deserve your attention.

1. On-page SEO

On-page SEO delves into on-page elements, as the name implies. These include images and videos, Call to Action buttons (CTAs), and others. The two most crucial aspects of it are, arguably, content itself and CTAs.

Quality content

It’s not entirely uncommon for service-based businesses to forego content marketing altogether, even if at the cost of additional traffic. For those that do not, content quality is still a profound subject that would warrant its own article. We may, however, consolidate the fundamentals down to the following:

  • Factual accuracy. Your content should strive to be as factually correct as possible.
  • Visual appeal. Your content should be digestible and enticing. Consider white space, visual elements, and other factors that affect visual appeal.
  • Your content should address your audiences’ interests and satisfy their search intent. Consider your choice of keywords to make your content relevant to your audiences.
A woman in a pink dress using a laptop.
Content quality will determine audience engagement, in turn affecting both search engine rankings and conversions.

Clear, alluring CTAs

For all its quality, your content should still facilitate conversions. It does so through CTAs, which are the primary focus of Conversion Rate Optimization (CRO). This, too, is a very deep subject, whose basics we may distill down to the following:

  • Visibility and readability. Ensure your CTAs are always visible, and other on-page elements do not distract from them. At the same time, ensure your choice of font makes them easily readable.
  • CTAs that incite urgency or suggest exclusivity typically function better. Consider countdown timers and exclusive offers in this regard.
  • Multiple CTAs may induce choice fatigue and hamper conversion rates. Thus, consider limiting each landing page to a single CTA.

2. Off-page SEO

Unlike on-page SEO, off-page SEO addresses off-page activities such as social media promotions. Among must-have elements of SEO strategy for service-based businesses, it encapsulates backlinks and reviews.

Backlinks

Backlinks are links to your content from external sources. SEO-wise, they help enhance your page authority (PA) and domain authority (DA), boosting your ranking efforts. Practically, they generate referral traffic and help build trust – which is crucial for service-based businesses, as highlighted above. To build a healthy backlink strategy, consider the following:

  • Content quality and promotion. Producing impeccable content will naturally generate backlinks through cross-channel promotion. Consider the skyscraper technique in this regard.
  • Branded mentions. You may scout the internet for unlinked branded mentions to claim backlinks, without additional effort.
  • Backlink type balance. A healthy balance between Follow and NoFollow backlinks is advisable. Google values natural-looking backlink profiles, and both types generate traffic.

Reviews

Similarly to backlinks, reviews are excellent social credit – especially for service-based businesses, whose audiences examine them carefully. They also affect such practices as local SEO, so you may address them in such ways as the following:

  • Elicit reviews across channels. You may do so through social media posts, popups, and so forth.
  • Feature them prominently. Most customers value reviews highly, so feature them prominently on your testimonials page.
  • Respond to them. Many bad reviews may be withdrawn if you can address their grievances, so always try to do so. It will also reassure other customers of your professionalism.
A man in a black suit pointing at a 4/5-star review.
Reviews serve as excellent social credit, assuring customers of your services’ quality.

3. Technical SEO

Finally, technical SEO ensures your website’s technical health, as the name implies. While it’s less complex by comparison, it is by no means any less significant. Two among its most notable subjects are sitemaps and breadcrumbs.

XML and HTML sitemaps

In brief, XML sitemaps are reserved for search engine crawlers, allowing them to index your pages. In contrast, HTML sitemaps are visible to human visitors and help facilitate easier navigation to your site. Healthy SEO requires both, so you should:

  • Provide Google with an XML sitemap. While it can be a challenging process, third-party tools and such WordPress plugins as Yoast SEO can offer immense help.
  • Provide your visitors with an HTML sitemap. Fortunately, creating HTML sitemaps is the easier process of the two, as SEMrush explains.

Breadcrumbs

Finally, breadcrumbs offer visitors a small text path at the top of pages that immediately tells them where they are. They are immensely useful for both search engines and visitors, as they consolidate content hierarchy and ease navigation, respectively. Fortunately, there are multiple third-party tools to help you implement them, such as the aforementioned Yoast SEO plugin. For service-based businesses, there are two main breadcrumb types to consider and choose between:

  • Hierarchy-based breadcrumbs. These follow visitors’ journeys from your homepage to subsequent pages and reflect your site’s hierarchy.
  • History-based breadcrumbs. In contrast, these reflect your visitors’ journey paths chronologically. Notably, you may also combine the two.

Conclusion

To summarize, there are must-have elements of SEO strategy for service-based businesses across all SEO subsets. For on-page SEO, content quality and pristine CTAs are crucial, as they entice visitors to convert. For off-page SEO, backlinks and reviews are invaluable, as they generate traffic, build trust, and serve as social credit. Finally, for technical SEO, sitemaps and breadcrumbs ensure technical health and cater to both search engines and visitors. These are, of course, only some of the fundamentals of SEO, but we do hope this list served as a helpful starting point for your future research.