Everything is more challenging when you’re just starting out, so when you first start a business and set up a website, driving traffic to it won’t be easy. You’ll need to work on improving your visibility and expanding your reach online. Search engine optimization is a great way to do that. And a huge part of SEO are backlinks – links to your page coming from other websites. Brands with a lot of traffic don’t have a problem with this: often, other websites will link to a reputable and popular source without even being asked. But building backlinks for a brand new website is significantly more complicated. So what can you do to get more backlinks when you don’t have authority and reputation on your side?
Before building backlinks for a brand new website, you’ll need to work on your content
If you want someone to link back to your website, you’ll need to convince them that your website is worth linking to. So before you start building backlinks, make sure to build up your website. Design a visually appealing homepage, create pages for all your major goods or services, and publish some good content. Backlinks should never be the first step in your marketing strategy because you must first have something to link to. So, start by working on your website and improving your SEO rankings in other ways. Then, you can move on to backlinks.
Strategies for building backlinks for a brand new website
Once your website is ready and you’ve done a bit of online advertising to build up brand awareness, it’s time to start working on your backlinks. You have to be ready for the fact that it’s harder to get people to link to new websites that aren’t well-established yet. So you’ll need a good strategy and an even better pitch.
Link up all your profiles and citations
Backlinks are, by definition, links on websites other than your own. But you don’t always have to rely on other web administrators to get those links. An easy way to get backlinks on your own is to set up social media profiles and get business citations in local directories. There are multiple benefits to this even beyond backlinks. Social media will increase your visibility online, be a great marketing tool, and allow your customers to contact you more easily. Citations will provide valuable information to those looking to visit your stores or contact you, so start with linking to your website on all your off-site profiles and pages.
Leave conquering the world for tomorrow – start local
Being a household name world-wide is a lofty goal and not one that you can achieve quickly. Instead, you should focus on other websites from your area, at least in the beginning. There are several reasons for this:
- local websites are more likely to belong to small local businesses like your own; knowing the situation you’re in will make the people running those websites more likely to help you
- your customer base will overlap more significantly with other local businesses than with large corporations, so targeting their audience will bring more customers
- your content will be in line with what other local websites post
- local SEO is a great way to grow a small business
Learn from your competitors
There’s a reason why big businesses are where they are – they’re doing something right. And if you want to become one of them someday, you’ll need to learn from big companies: where do they get their links from? How do they get people to talk about them online? How do they turn mentions into backlinks? Take a look at what other companies in your industry are doing, then try doing the same or even improving on it! For example, if you see a competitor guest posting on a more popular website, get in touch with the website’s administrator. They’ll probably also platform you if you offer good content.
Find other ways to establish yourself first
An outbound link is a type of recommendation: when you link to another website, you’re implying to your users that this is a business you support. It should come as no surprise, then, that many websites don’t easily give out backlinks – they want to be sure that they’re recommending a reputable business. So build up your reputation before you start chasing backlinks. It’ll be much easier to get backlinks if you can already prove that you’re running a good and reputable business.
Create a pitch that’s impossible to turn down
The truth is that your pitch will make a huge difference when you’re asking for backlinks. Even the best websites won’t get backlinks if they can’t sell themselves. Conversely, a more recent and less reputable website might get them if they are compelling in their pitch. So ask yourself: what do you have to offer in return for backlinks? If your website is new, you probably don’t have much in terms of domain authority. Instead, it would be best if you focused on providing relevant and high-quality content. Take a good look at the website where you want to be featured. Then, come up with a topic that fits and email the owner about it. Tell them how their website and business will benefit from working with you. Finally, show off some of your best work to convince them why you’re the right person to work with.
Building backlinks for a brand new website requires being proactive
Nobody but you can grow your business. It is up to you to develop a marketing strategy, stay on top of industry trends, improve your rankings, and ultimately attract more customers. So you cannot expect others to promote you out of the goodness of their hearts. Instead, you must reach out to them.
Do your research
The average person receives more than 80 emails every day. A generic, repetitive request for backlinks that you can send out to any website on the internet will get lost in that. Instead, you should be personable, unique, and memorable. This requires a bit of research:
- You’ll need to find a website with content similar to yours.
- You’ll need to figure out what the owner is looking for.
- You need to look into topics and keywords that you can suggest for a guest post or find another way to entice the owner to link to your website.
This part is so important that professional link building businesses are entirely dedicated to finding opportunities for quality backlinks in your stead. Professional assistance like that can be vital to a small business that’s just starting out, so if you have the funds, consider investing in hiring professionals to help you build a backlink profile.
Reach out to web administrators
It’s highly unlikely that someone will offer you a backlink when you’re just starting out. Instead, you should be the one making an effort. Contact the owners of any website you think would be amendable to linking back to you. To maximize your chances, contact as many people as you can. Even if the initial answer is no, you can establish a connection and make the offer again later when you’re in a better bargaining position.
When you’re building backlinks for a brand new website, you can expect to get a lot of rejections, but you can’t let that discourage you! As your business grows, your website improves, and your reputation gets better, the odds of getting backlinks will increase. You just need to stick around long enough to get that yes. So don’t give up at the first sign of struggle. The first, second, third, or fifth website may say no to you, but eventually, one will say yes.