A silver laptop displaying Google’s search engine page.

Must-have elements of SEO strategy for service-based businesses

A silver laptop displaying Google’s search engine page.

 

Must-have elements of SEO strategy for service-based businesses

In the digital age, few marketing practices have seen as much attention and devotion as Search Engine Optimization (SEO). As a series of practices that aims to rank content in search engines, it boasts undeniable potential. Still, SEO is an extremely deep subject for multiple reasons. From its reliance on Google’s 200+ranking factors to its long-term nature, it can certainly dismay the uninitiated.

Indeed, measuring SEO Return on Investment (ROI) is notably difficult, and not all SEO endeavors fit all businesses equally well. Thus, let us use this article to delve into fundamental, must-have elements of SEO strategy for service-based businesses specifically.

How service-based businesses differ as regards SEO

The fundamentals of SEO are identical between service-based and product-based businesses. They are, after all, aligning their websites and content with the same search engine criteria. Thus, where they differ lies in how they approach SEO and where they focus on. In this specific dichotomy, the difference lies in what they’re selling; intangible services versus tangible objects.

Simplifying the difference for text economy, then, product-based businesses can often rely on impulsive purchases from broad audiences. That is, their content marketing strategies can rely more on eliciting emotional responses from a wider customer pool. In contrast, service-based businesses address more specific audiences, which are typically better-informed on, and more engaged with, their service. Thus, they need to emphasize service quality, sometimes rightfully sacrificing tone for substance. Moreover, they need to leverage social credit comparatively more, as customers seek intangible, often long-term or subscription-based services.

In-house SEO versus hiring an SEO specialist

The aforementioned differences aside, a final factor for both to consider is who will handle SEO. DIY SEO does have benefits, such as lesser upfront costs and businesses acquiring first-hand knowledge. However, SEO does have a steep learning curve, and early mistakes can have long-lasting consequences regarding ranking and revenue. Thus, while the final choice will depend on you, service-based businesses do have more incentives to hire outside help. However, should you do so, due research to choose the perfect person for the job is highly advisable. After all, not all professionals are equal, and your unique needs must be met in full from the start.

A tablet on a desk displaying a pie chart dubbed “traffic sources overview”.
If implemented correctly, SEO will generate notable traffic for any business website.

Must-have elements of SEO strategy

Now, with the above context in mind, we may explore must-have elements of SEO strategy for service-based businesses. Throughout most of its history, SEO has delved into 3 key areas of focus:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

None of these subsets are of lesser importance, for service-based businesses or otherwise. Thus, we’ve gathered 2 elements from each subset that should deserve your attention.

1. On-page SEO

On-page SEO delves into on-page elements, as the name implies. These include images and videos, Call to Action buttons (CTAs), and others. The two most crucial aspects of it are, arguably, content itself and CTAs.

Quality content

It’s not entirely uncommon for service-based businesses to forego content marketing altogether, even if at the cost of additional traffic. For those that do not, content quality is still a profound subject that would warrant its own article. We may, however, consolidate the fundamentals down to the following:

  • Factual accuracy. Your content should strive to be as factually correct as possible.
  • Visual appeal. Your content should be digestible and enticing. Consider white space, visual elements, and other factors that affect visual appeal.
  • Your content should address your audiences’ interests and satisfy their search intent. Consider your choice of keywords to make your content relevant to your audiences.
A woman in a pink dress using a laptop.
Content quality will determine audience engagement, in turn affecting both search engine rankings and conversions.

Clear, alluring CTAs

For all its quality, your content should still facilitate conversions. It does so through CTAs, which are the primary focus of Conversion Rate Optimization (CRO). This, too, is a very deep subject, whose basics we may distill down to the following:

  • Visibility and readability. Ensure your CTAs are always visible, and other on-page elements do not distract from them. At the same time, ensure your choice of font makes them easily readable.
  • CTAs that incite urgency or suggest exclusivity typically function better. Consider countdown timers and exclusive offers in this regard.
  • Multiple CTAs may induce choice fatigue and hamper conversion rates. Thus, consider limiting each landing page to a single CTA.

2. Off-page SEO

Unlike on-page SEO, off-page SEO addresses off-page activities such as social media promotions. Among must-have elements of SEO strategy for service-based businesses, it encapsulates backlinks and reviews.

Backlinks

Backlinks are links to your content from external sources. SEO-wise, they help enhance your page authority (PA) and domain authority (DA), boosting your ranking efforts. Practically, they generate referral traffic and help build trust – which is crucial for service-based businesses, as highlighted above. To build a healthy backlink strategy, consider the following:

  • Content quality and promotion. Producing impeccable content will naturally generate backlinks through cross-channel promotion. Consider the skyscraper technique in this regard.
  • Branded mentions. You may scout the internet for unlinked branded mentions to claim backlinks, without additional effort.
  • Backlink type balance. A healthy balance between Follow and NoFollow backlinks is advisable. Google values natural-looking backlink profiles, and both types generate traffic.

Reviews

Similarly to backlinks, reviews are excellent social credit – especially for service-based businesses, whose audiences examine them carefully. They also affect such practices as local SEO, so you may address them in such ways as the following:

  • Elicit reviews across channels. You may do so through social media posts, popups, and so forth.
  • Feature them prominently. Most customers value reviews highly, so feature them prominently on your testimonials page.
  • Respond to them. Many bad reviews may be withdrawn if you can address their grievances, so always try to do so. It will also reassure other customers of your professionalism.
A man in a black suit pointing at a 4/5-star review.
Reviews serve as excellent social credit, assuring customers of your services’ quality.

3. Technical SEO

Finally, technical SEO ensures your website’s technical health, as the name implies. While it’s less complex by comparison, it is by no means any less significant. Two among its most notable subjects are sitemaps and breadcrumbs.

XML and HTML sitemaps

In brief, XML sitemaps are reserved for search engine crawlers, allowing them to index your pages. In contrast, HTML sitemaps are visible to human visitors and help facilitate easier navigation to your site. Healthy SEO requires both, so you should:

  • Provide Google with an XML sitemap. While it can be a challenging process, third-party tools and such WordPress plugins as Yoast SEO can offer immense help.
  • Provide your visitors with an HTML sitemap. Fortunately, creating HTML sitemaps is the easier process of the two, as SEMrush explains.

Breadcrumbs

Finally, breadcrumbs offer visitors a small text path at the top of pages that immediately tells them where they are. They are immensely useful for both search engines and visitors, as they consolidate content hierarchy and ease navigation, respectively. Fortunately, there are multiple third-party tools to help you implement them, such as the aforementioned Yoast SEO plugin. For service-based businesses, there are two main breadcrumb types to consider and choose between:

  • Hierarchy-based breadcrumbs. These follow visitors’ journeys from your homepage to subsequent pages and reflect your site’s hierarchy.
  • History-based breadcrumbs. In contrast, these reflect your visitors’ journey paths chronologically. Notably, you may also combine the two.

Conclusion

To summarize, there are must-have elements of SEO strategy for service-based businesses across all SEO subsets. For on-page SEO, content quality and pristine CTAs are crucial, as they entice visitors to convert. For off-page SEO, backlinks and reviews are invaluable, as they generate traffic, build trust, and serve as social credit. Finally, for technical SEO, sitemaps and breadcrumbs ensure technical health and cater to both search engines and visitors. These are, of course, only some of the fundamentals of SEO, but we do hope this list served as a helpful starting point for your future research.

 

Foogiano Sentenced to 5 Years for Cutting Off Ankle Monitor



Foogiano Sentenced to 5 Years for Cutting Off Ankle Monitor

Georgia rapper Foogiano has been sentenced to 5 years for cutting off his ankle monitor and going on the run from authorities.

Boomman, CEO of Authentic Empire Music Group (Foogiano’s home label), broke the news on Twitter Monday morning (May 3) after the rapper’s probation hearing in Greene County, Georgia.

“[Greene] County Just Gave @FoogianoDaMayor 5 years for cutting an ankle monitor for a gun charge that wasn’t his and was claimed by some one else,” Boomman tweeted. “This is beyond crazy … we have to do something about this!”

Foogiano, whose real name is Kwame Khalil Brown, was arrested by a U.S. Marshal’s Office task force back in March in Memphis on a fugitive from justice warrant.

The 27-year-old, who is also signed to Gucci Mane’s 1017 Records label imprint, was previously wanted in Greene County, Georgia where he was released on a $50,000 cash-only bond in December 2020 for a probation violation stemming from a firearms charge.

Brown was initially on probation for a 2015 burglary conviction in which he was charged with possessing a firearm as a felon, and he’d been ordered to wear an ankle monitor after violating his probation.

However, the night he was released, he reportedly didn’t charge his ankle monitor after it went dead, and he was untraceable for several hours. Later that day, the ankle monitor was charged, but police received an alert that the device had been tampered with.

The monitor later appeared to stop working again on the side of a highway in Barrow County, which it was it was retrieved, but with no sign of Foogiano. Authorities said the straps of the ankle monitor appeared to have been burned off.

The “Molly” rapper remained on the run from the police—but remained active on social media—until he was arrested in March at a private residence in Memphis following Pooh Shiesty’s brother’s funeral.

Foogiano and Gucci Mane were also named in an ongoing lawsuit filed by the family of Mykala Bell—who was killed in the July 2020 shooting at Lavish Lounge in Greenville, South Carolina. Police said Jarquez K. Cooper, a member of Foogiano’s entourage, fired indiscriminately into the audience from the stage, killing two people and wounding eight.

Cooper was charged with murder and attempted murder and remains in the Greenville County Detention Center. Foogiano and Gucci Mane weren’t charged in the shooting.

Foogiano Sentenced to 5 Years for Cutting Off Ankle Monitor is a post from: Gossip On This – Pop Culture, News & Videos

Foogiano Sentenced to 5 Years for Cutting Off Ankle Monitor



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WordPress plugins page.

Best CRM plugins for WordPress to try this year

WordPress plugins page.

Best CRM plugins for WordPress to try this year

How good are you at knowing, understanding, and interacting with your customers? The answer is “not good enough” because things can always get better. And customer relationship management software is one of the things that will help you do better. What is more, if you’re running a WordPress website, the good news doesn’t stop there: you don’t even have to go looking for a whole CRM system – you can try some CRM plugins for WordPress instead. WP plugins are an excellent way to improve your customer relations without paying for an entire software suite or to dip your toes into CRM before jumping in with a significant investment. Either way, CRM plugins are worth considering if you have a WP website.

CRM software 101: what it is and why it matters

CRM stands for customer relationship management. It can refer to a strategy, a process, or technology. But whichever option we’re talking about, one thing remains at the core of CRM: the relationship between a business and its customers. Maintaining a good relationship in this aspect is crucial for every business.

A salesperson talking to a customer.
Nurturing good relationships with customers is important for long-lasting success.

Your business and its growth depend on your customers: you should always be on the lookout for new prospects, trying to convert new leads, working on retaining traffic in the long run, providing the best possible customer service, and more. To do that, you need to understand your demographic well. Who are your customers? How far down the sales pipeline is each of your leads? Where is each one of your customers in their lifecycle? Have you previously been in contact with these customers, and how often? Unless you have an eidetic memory, you won’t be able to answer these questions off the top of your head. That’s where CRM comes in.

As a strategy, CRM is about your business philosophy regarding customer relationships and how they should be managed. As a process, it’s the specific actions you take to make that philosophy into reality. But as a technology, CRM is the software that helps you collect, analyze, and interpret information about your customers and their relationship to your business, as well as take appropriate actions based on these data. It often comes with additional features like marketing automation and email integration. Even without these, however, CRM software is worth investing in as it will save you time and effort in maintaining good customer relationships.

What are CRM plugins for WordPress?

WP plugins are bits of code added to your WordPress website for additional functionality. They can do anything from providing security features to dealing with spam comments to making it easier to design your website. But while most plugins are intended to make your life easier, some are there specifically to improve user experience or the relationship between the user and the business. CRM plugins are in that group.

A list of WP plugins.
Plugins help your WP website look and function better.

Why should you opt for CRM plugins for WordPress?

Virtually every business can benefit from some type of CRM software. The only question is whether you need just a lightweight tool or a full suite. If your website runs on WordPress, then a plugin can be the perfect solution here. Many of the must-have WP plugins do very impressive work, equivalent to and sometimes even better than independent software. So you won’t be sacrificing functionality if you opt for a plugin. Yet, plugins tend to be a lot more affordable and usually don’t require an extensive installation and onboarding process. Additionally, they can be a good introduction to CRM. You can learn what works through plugins, then later invest in more extensive software when your business grows.

What are the best CRM plugins for WordPress?

There are tens of thousands of WordPress plugins out there. Many of them are CRM plugins or at least include CRM features. So deciding on which one to download can be tricky. But you can’t go wrong with any of the following options:

WP-CRM

If you’re looking for CRM plugins for WordPress for small businesses, then WP-CRM should definitely be up for consideration. It is perfect for those who are just looking for a lightweight but high-performance tool with a focus on easy contact management, simplified project management, and seamless integration. With it, you can collect and store an unlimited number of contacts. To help you with this, you’ll have custom fields available as well as the possibility to integrate with other contact lists like Slack. All this will be available on your WP admin dashboard as the plugin integrates perfectly with the WP environment.

WordPress app download page.
WP-CRM will integrate with WordPress easily because that’s what it was designed for.

A basic version is available entirely for free. Although it doesn’t include many features, it’s a great and cost-effective solution when you don’t need much. A premium version is available at the starting price of $99 per year. However, you can also pay for and install individual additional features according to your own needs.

WP ERP

A 3-in-1 plugin with CRM, HRM, and accounting features, WP ERP is a great tool for small and medium businesses alike. With it, you’ll be able to create a company profile, collect payments, send out notifications, create contact groups, handle the customer lifecycle, gather progress reports, and more. It’s a truly impressive list of features, especially considering the core plugin is entirely free. Most of the features, including the main things a business will use from this plugin, are included in the free version. So if you’re concerned with your expenses, this is the perfect solution. However, if you love WP ERP, advanced plans start at $112 per year and include additional features, extensions, and support.

HubSpot

It’s impossible to talk about CRM plugins for WordPress without mentioning HubSpot. The company is known for creating powerful marketing software, and this plugin is no different. With it, you can connect your WP website to the free HubSpot CRM, which helps you organize, track, and nurture leads and customers. But that’s not all. As one of the most advanced CRM tools on this list (and on the market in general), it comes with a wide variety of features. Among them, you will find a form builder, a live chat and chatbots, analytics with enriched data, automatic logging of all contacts, customer timelines, an email marketing tool, and more.

Basically, this plugin is everything you need to manage your leads, increase your conversion rates, and nurture long-term relationships with customers. And it is entirely free of charge. So if you’ve ever wanted to try a HubSpot tool, the CRM plugin is a great place to start.

UpiCRM

The perfect stepping stone to a full CRM suite comes in the form of UpiCRM. This plugin offers all the basic CRM features for free. With it, you can create forms, collect leads, and collect data from multiple sources. It also integrates with other CRMs, WP plugins, and even Google Drive with an additional option to export all data to another program, so if you do decide to upgrade to something more all-encompassing, you won’t lose all your hard work. If you’re looking for a free, basic, and lightweight tool that you can use for dipping your toes into CRM, this is the perfect option.

WP Fusion

Although not a CRM plugin, strictly speaking, WP Fusion deserves mention when talking about WordPress and CRM software. It is a premium plugin (with a free Lite version) that essentially acts as the go-between for your website and a CRM program. Its primary purpose is to collect information about your customers and leads, then feed it to a third-party CRM of your choosing while adding a few basic CRM features to your website.

Reports created by CRM plugins for WordPress on a laptop screen.
Accurate and rich data is the key to successful CRM strategies.

This may not seem worth the $247 per year price, but the truth is that the importance of accurate information about your customers is hard to overstate. WP Fusion automates the collection of this customer data, allows you to create custom forms, adds tags to customer profiles, locks content on your website so only specific categories of customers can see it, all while integrating seamlessly with a wide variety of CRM and mailing systems. This allows you to use data to your advantage and effectively manage customer relationships so you can grow your business faster.

CRM and Lead Management by vCita

Another plugin that isn’t technically CRM itself but rather integrates with a CRM system is the vCita CRM and lead management plugin. The plugin itself is not particularly impressive – it gives your WP website lead capture capabilities and allows you to stay in contact with customers. But the vCita CRM that the plugin integrates with is a heavy-duty feature with robust search capabilities, virtually endless contact storage, an in-depth view of customers, and a slew of automation tools. Despite this, learning the system is easy as the interface is modern and intuitive. If you want a real powerhouse of a CRM, vCita is an excellent option at only $19/month. The plugin will simply allow you to integrate this system with your WP website.

Web-to-Lead for Salesforce

Another one of the CRM plugins for WordPress that operates by integrating an existing suite with WordPress is the Web-to-Lead for Salesforce plugin. Perhaps the most well-known CRM solution on the market, Salesforce is never a bad choice when it comes to CRM. There’s a good reason for its popularity, too: Salesforce offers a whole host of tools to help you collect and nurture leads, manage customer relationships, track sales data, and even analyze your competition. You’ll also have access to various marketing tools to help you build your reputation online and reach more prospects. The plugin allows you to capture leads through WordPress and automatically sync them to your Salesforce account. It’s free, but the use of Salesforce itself comes with a price tag starting at $25/month.

A person using a computer.
With Salesforce, you’ll have a powerful CRM tool mere clicks away.

Groundhogg

With Groundhogg, you’ll be able to automate your marketing and customer relationship management in a simple way. Designed specifically for WordPress, it integrates perfectly with the platform. Like most plugins on this list, the basic version of it is free. It allows you to:

  • create forms,
  • write custom emails,
  • segment your contact lists,
  • keep track of your customers, and more.

If that’s not enough, premium plans start at $20 per month. You’ll get tons of different extensions to choose from and add features like payment collection and conditional funnel logic.

What to look for when choosing among the best CRM plugins for WordPress

Just like with plugins for Search Engine Optimization, there is no magic formula for a CRM plugin – each business is unique and looking for something different. But certain must-have features should be a part of any plugin you’re considering. These include:

  • a contact capture system with form builders
  • databases for storing customer information
  • reporting with in-depth insights
  • pipeline management, preferably visual
  • messaging tools that ease contact between employees and customers
  • an intuitive interface that’s easy to use for both employees and customers
  • invoicing and billing tools
  • tagging, filtering, and search options
  • integration features for linking with other CRM tools

WooCommerce integration, task scheduling, document databases, and activity logs are also useful features for many businesses. But ultimately, it is up to you which of these features to prioritize. After all, you know best what your business needs.

How to make the most of your CRM plugins for WordPress

The first step towards success will be choosing the right CRM plugins for WordPress. But it’s once you’ve installed your chosen plugin that the work truly begins. Make sure to set up your plugin in a way that works for you and your business. Familiarize yourself with the different features and how best to use them – this is crucial for getting the most out of any software. Read up on the different options and take a look at some tutorials, if any are available. For features that your customers will interact with (like contact forms), always design with the user in mind. Finally, remember to regularly update your plugin as well as the rest of your website. This ensures that you’re always running the latest version of the software with all the potential new features that come with updates.

Quando Rondo & Crew Shot at After Show in Georgia That Only 50 People Attended



Quando Rondo & Crew Shot at After Show in Georgia That Only 50 People Attended

Quando Rondo had a pretty rough weekend. Not only was he forced to perform a concert in Georgia in which only 50 people attended, but right after that show, he and his crew were reportedly targeted in a shooting.

Police say the rapper and his entourage were shot at around 3:20 a.m. early Sunday morning (May 2) in Blackshear, Georgia at a convenience store parking lot located off a highway. Cops believe the shooter(s) fired from across the road or from the highway.

According to TMZ, Quando and his team were making a quick stop at the store and weren’t there long before shots were fired. Police don’t know whether Quando was hit because he wasn’t at the scene when authorities arrived, however, one person in his camp was shot in the hand and was treated a located hospital.

The shooting happened about 10 minutes from the nightclub where Quando performed Saturday night. The Georgia Bureau of Investigation is reportedly investigating the case.

Interestingly, a fan spotted Quando at a gas station seemingly before the shooting and posted the video on social media.

As was previously reported, Quando Rondo and his crew were involved in a November shootout with King Von’s entourage outside an Atlanta nightclub. King Von was killed in the shooting and a member of Quando’s crew was arrested for felony murder.

Reports emerged over the weekend that Quando Rondo’s performance in Waycross, Georgia was attended by only 50 or so people, and video footage posted on social media seemed to confirm those reports.

“I ain’t gon’ lie. My shows really be deeper than this,” he told the crowd while on stage with what appeared to be more people than in the audience. “But I know a ni**a got a lot of shit going on, you feel me? But I still appreciate everybody who came out. I’ma rock this bitch like it’s 10,000 people in here.”

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During a recent Instagram Live session, Quando previously addressed the issues he’s been facing with booking shows since King Von was killed.

“I can’t do no shows ’cause y’all keep this internet shit going,” he said. “Every time I do get a show booked or something, the promoter calling back. ‘Oh, the police station threatening the venue. They saying if something go down I’ma lose my club license. Send my money back, this and that. Can we try this again in a couple months. Time heals everything.’ This ’cause of y’all folks.”

Quando Rondo & Crew Shot at After Show in Georgia That Only 50 People Attended is a post from: Gossip On This – Pop Culture, News & Videos

Quando Rondo & Crew Shot at After Show in Georgia That Only 50 People Attended



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Trying to measure Return On Investment on your SEO efforts with calculator and list of costs.

How To Measure Return On Investment On Your SEO Efforts

Trying to measure Return On Investment on your SEO efforts with calculator and list of costs.

How To Measure Return On Investment On Your SEO Efforts

Return On Investment (ROI) is often mentioned as one of the best indicators that investments are justified. It’s an essential metric to determine how successful your business operations are and for agencies to demonstrate the results of their efforts to their employing companies. However, it can be harder to calculate results when it comes to SEO since they depend on numerous factors. Nevertheless, when you need to decide what marketing channels and SEO strategies give the best results, you will measure Return On Investment on your SEO efforts.

A few ways to measure Return On Investment on your SEO efforts

Generally speaking, SEO is constantly evolving. It provides businesses with a plethora of opportunities to improve their marketing strategy. But, this often ends in companies using several different approaches before deciding which one works the best. If you invest in multiple SEO strategies, ROI is what you need to see which ones bring the best results. So, you can either decide to adjust your SEO strategy or dismiss those that are not so profitable. This is essential, especially for business models that rely on SEO for profit.

A woman explaining SEO strategy with graphs.
ROI can show you which marketing strategy is most effective.

What is ROI for SEO?

For SEO, there are different KPIs you can track and measure. From the number of visitors to conversion rates. But positive ROI is often the final measure of success. If you don’t calculate the ROI for your search engine optimization, it might be impossible to appropriately modify and plan your future strategies. It may often lead to misunderstanding, confusion, wrong decisions, and a desire to go for some less acceptable means to improve performance, such as spamming. That’s why it’s necessary to completely understand how to calculate ROI to avoid risky actions and steps that may hurt your SEO efforts in the long run.

The obstacles of measuring ROI for different businesses

The universal formula for calculating ROI is “(Gain from Investments – Cost of Investments)/Cost of Investments“. But the problem is that SEO doesn’t always give you completely accurate numbers. If you have an eCommerce business, revenue calculations will be easier mostly because you can connect the exact monetary values with different factors, like sold products. Once you know the right numbers, the rest is easy. But for businesses that rely on lead generation, it’s a bit more complex.

Calculating the investment first

The first step is to determine the costs of your SEO investments. In most cases, there are four major types of expenses:

  • Costs of your in-house SEO – this includes salaries, hourly and daily rates for personnel.
  • SEO agency costs – usually monthly rates you pay if you hire an agency to manage your SEO.
  • Costs of investing in tools – often overlooked; they include licensing for software and other tools you use for your SEO efforts.
  • Paid advertising costs – the amount you are spending on AdWords, PPC, and similar paid plans.

Sum of all these costs will give you the right picture of how much you invest in your SEO. However, remember that these numbers may differ on a monthly basis.

Calculating the ROI for SEO

Now that you know the investment costs, it’s time to calculate ROI. As we have said above, it’s different for eCommerce businesses that rely on on-site purchases and lead generation businesses that rely on off-site purchases. But in both cases, to measure ROI on your SEO efforts, you need to track conversions, for example.

Conversion for eCommerce

Because buying is conducted on the website, eCommerce calculation can be pretty straightforward. First, you will determine the amount of revenue you get from each conversion. Since you sell various products, you will need the average value. Second, take the number of visits and see what the average conversion rates are. Multiply the number of visits with the percentual conversion rate and with the average revenue. From the final number, you need to deduct investments, and that’s pretty much it.

  • Visits x Conversion rate x Average revenue – Investments = ROI
Exchanging a bag with products for a credit card through monitors.
For businesses that sell products online, it’s much easier to determine SEO ROI.

Conversion for lead generation

The problem with lead generation businesses is that even though the transaction is off-site, the interest is still generated online. They rely on ranking positions and the number of visitors, even if they don’t sell anything online. This further complicates measuring mainly because not every lead is necessarily a monetary transaction. However, you can estimate the values by assigning the average revenue to each lead. For this, you will need to first see how many leads convert to sales. Then calculate the average value for each sale. And then determine what the average value for each lead would be. In the end, subtract the cost of investment from the approximate sum of all leads, and that will give you an approximate ROI.

How often to measure SEO’s ROI?

ROI for SEO should be measured monthly, especially for lead generation models, so that you can compare the results. Other than that, in the case of eCommerce businesses, it can be spread to quarterly and yearly calculations. It all depends on how soon you expect to see the results from your SEO. However, since SEO takes time to show the first results, you probably won’t see any significant progress in the first couple of months.

Visualized statistical data about ROI for the SEO campaign.
Once the initial period is over, you should regularly measure your SEO ROI.

How to be sure your SEO ROI is good?

SEO ROI depends a lot on the type of business. Since each business is different, you can’t expect to see similar results for each business. Some companies might also be investing a lot more into their SEO, while others don’t. In addition, the price of different products or services often makes it impossible to compare them with each other. The best way to determine if your SEO is successful is to measure and compare the results for your business over several consecutive months.

No matter what type of business you run, taking the time to measure Return on Investment on your SEO efforts is worthwhile. Numerous tools can help you get insight into different metrics to see how successful your SEO is. Once you have the data about traffic, conversion rates, and other KPIs, it will be much easier to calculate if your ROI is good or not. It will give you the chance to adjust your strategies or redirect your investment to where they are needed the most.

 

Google maps on a laptop

On-page Strategies to Improve Your Local SEO

Google maps on a laptop

On-page Strategies to Improve Your Local SEO

Getting a lot of traffic to your website is great – you want to be visible online, after all. But not all traffic is equally valuable. For example, if you are running a small business in the service industry that only operates in Brooklyn, then a website visit from Japan won’t be as important as one from New York. So how do you target potential customers in your area? The answer is a specific type of search engine optimization – local SEO. It is a way to get better rankings in local searches that are more likely to lead to conversion. You can improve your local SEO in many different ways that include both on-page and off-page practices. But you have to start somewhere, and on-page strategies are the easier and quicker option. So how can you optimize your content for local searches specifically?

What is local SEO?

Search engine optimization or SEO refers to all the actions you take to make your website more visible in search engine results relevant to your niche. SEO can be incredibly helpful for a business, especially one that’s just starting out and needs to get the word out there. But a wide variety of practices fall under SEO, including things like your website structure, the keywords you choose to use in your content, the way you market yourself on social media, and more. So unless you plan on dedicating a lot of time and effort to SEO, you should consult the experts in this field to achieve the best possible results.

Person looking up a business on Google Maps.
Local SEO will put you on the map – literally.

But just being seen is not enough – you need to be seen by the right people. This usually means people who live or work in your area. These are the people who are most likely to purchase your goods or use your services, especially if you’re running a small and local business. To ensure that these people find your website, you need local SEO. Local SEO refers specifically to SEO practices that ensure your business appears in local searches.

Why do you need to improve your local SEO?

It is easier to rank for local searches than global ones. By ranking locally, you can attract more traffic, which can help your overall rankings and even resolve ranking drops. But the main advantage of local SEO is actually attracting traffic that is most likely to convert. The people who search specifically for local businesses are typically ready to spend money on goods and services – they just need to find a suitable place for it. On the other hand, people who search for more general terms are usually just looking into various offers. They are much less likely to shop at your business immediately. Therefore, by focusing on SEO, you can even improve your sales.

How can you improve your local SEO with on-page strategies?

SEO practices are typically divided into three types: technical SEO, on-page SEO, and off-page SEO. Technical SEO is about making your website easier for search engine bots to crawl and index. Off-page SEO includes the things you do on other websites to improve your ranking – this involves backlinks and social media, for example. Finally, on-page SEO is the optimization of the content on your own website. Since on-page SEO practices are entirely up to you, they’re pretty easy to implement. This makes them an excellent place to start when improving your local SEO.

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Use SEO to help potential customers find you.

Localize your website

The first thing you should do is to put your location and contact information on the website. Ensure this information is visible and easily accessible – use your sidebar or footer to separate it from the rest of the content on your home page. Include your contact information on relevant pages like the about section as well. It’s imperative to be consistent: you want all your customers to see the same company name, address, phone number, and email regardless of where on the website they notice it.

Create content relevant to your location

Ask just about anyone what SEO is, and they’ll probably start talking about optimized content. There’s a good reason for this: quality content is still one of the most important parts of an optimized website. And in the case of local SEO, quality content means localized content. To attract local users, you’ll want to:

  • write about topics of interest to the locals (if you’re located in Florida, for example, beach activities are a better topic than tips on how to shovel snow)
  • create location-specific pages (make a page for every location where you operate in order to rank for each of them)
  • use location-specific keywords (if you own a spa in Seattle, for example, don’t just use Thai massage as a keyword – use Thai massage in Seattle)

Optimize your website for mobile and voice searches

A disproportionately high percentage of local searches come from mobile devices. This is because people will frequently be looking for local businesses that fulfil their needs when they’re already on the go. For the same reason, you’ll get more voice searches – people on the move often find it easier to speak into their devices than to type out their searches. To reach these users, you’ll need to adjust to their needs. That means optimizing for mobile and optimizing for voice searches.

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Optimizing for voice search will help you in the future.

Optimizing for mobile is a must for every website today. More than half of all searches come from mobile devices. Furthermore, Google implements mobile-first ranking. So even when the search isn’t coming from mobile, your mobile website will still be examined. Given all that, there’s simply no excuse not to optimize for mobile. Make sure your website loads fast, use a responsive theme, and check that your pages can be navigated on a small touch screen.

Voice searches are the future of search engines, so you want to get in on them early to give yourself a headstart. Optimize your content for the more conversational style of spoken searches. This will include using longer keywords and accounting for typical question words (like what, how, or why). To get the best of both worlds, combine traditional keywords with longer, voice search-specific ones.

Other ways to improve your local SEO

On-page strategies are not the only way to improve your local SEO. In fact, they work best when combined with off-page practices. So you’ll want to optimize your off-page presence for local searches too. Start by listing your address and contact information on all your social media profiles. Then, set up a Google My Business profile to put yourself on the map. You’ll also want to get listed in local directories and review websites. Finally, encourage your customers to leave reviews for your business. The vast majority of people are influenced by reviews when making purchasing decisions. Positive reviews are, therefore, essential for attracting a local clientele.

Parmigiani Fleurier Toric Heritage Watch Honors Brand Founder

Parmigiani Fleurier Toric Heritage Watch Honors Brand Founder


Parmigiani Fleurier Toric Heritage Watch Honors Brand Founder
From JustLuxe content husband or wife iW Magazine.

As we observed very last week, Parmigiani Fleurier celebrated the 70th birthday of its founder, watchmaker Michel Parmigiani, with a seventy-piece limited version steel Toric Heritage watch in honor of the first watch he made.

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The new Parmigiani Fleurier Toric Heritage, a constrained edition of 70.

The new watch’s blue dial is embellished with eye-catching, radiating Grain d’Orge guilloché, a sample also uncovered on the gold rotor. Inside of, the in-household COSC-certified Caliber PF441 features two barrels and seven hand-beveled bridges.

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As is typical with Parmigiani Fleurier, the motion inside the 42.8mm metal-cased observe is finished to haute horlogerie expectations, with Côtes de Genève stripes, spiral-wound and circular-graining on the plates by yourself. The watch’s stable 22-karat rose gold rotor, noticeable by means of the apparent sapphire caseback, attributes the same Grain d’Orge guilloché engraving found on the dial.

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The watch’s reliable 22-karat rose gold rotor, noticeable via the very clear sapphire caseback, features the very same Grain d’Orge guilloché engraving viewed on the dial.

The Founder

The organization selected to echo its founder’s to start with enjoy in massive aspect since the Toric design and style (which was up to date in 2017) reflects Michel Parmigiani’s individual background and interests.

Michel Parmigiani was born in the Swiss canton of Neuchatel and grew up with a devotion to both equally watchmaking and architecture. He has described the Toric case as a structure inspire by the famed Fibonacci mathematical sequence and by the Golden Ratio that has encouraged countless numbers of decades of artwork and architecture.

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Toric selection sketch by Michel Parmigiani.

According to Parmigiani, each individual facet of the Toric’s style and design starts off with the Golden Ratio, together with the connection in between the fingers, the fluted angles in the crown, the length-to-width ratios, the charge of curvature of the lugs as they taper absent from the scenario, even the caseback layout and placement of the sapphire crystal.

While he opted to formally study watchmaking (at the Val-de-Travers watchmaking university in the La Chaux-de-Fonds Technicum) Parmigiani started out his vocation restoring historical clocks, pocket watches and related objects. Amid the customers who came to Michel for restoration and routine maintenance was Switzerland’s Sandoz Relatives Foundation, which owned a considerable selection of historical automata and clocks.

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Michel Parmigiani was in the 4th calendar year of his watchmaking experiments in 1967, when this photograph was taken.

Parmigiani inevitably founded his own restoration workshop, attracting a record of haute horlogerie customers that also integrated the Patek Philippe museum.

“I try to remember sensation a bit like a pariah, beginning this adventure versus all assistance,” Parmigiani suggests in a push launch. “Restoring antique timepieces saved me from nihilism. Performing, as I was during this interval, on so lots of wonders from occasions absent by, produced the concept that traditional watchmaking could vanish absolutely unthinkable to me. Restoration gave me the confidence I required to pursue my watchmaking goals, irrespective of the naysayers.”

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Parmigiani Fleurier headquarters in Fleurier.

The Sandoz foundation inspired Parmigiani to make his possess observe brand­– with their complete guidance. This was the commencing of Parmigiani Fleurier, which launched in 1996.

These days, Parmigiani Fleurier encompasses 5 specialized Swiss companies. Every single of the factories also provides elements for other haute horlogerie clientele, such as La Montre Hermès, the watchmaking division of the celebrated French leather-based products home, which is a co-owner of the Vaucher motion company.

Parmigiani Fleurier will make seventy illustrations of the new Toric Heritage enjoy. Value: $17,700.

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The movement within the 42.8mm steel-cased check out is completed to haute horlogerie expectations.

Specs: Parmigiani Fleurier Toric Heritage

(Ref. PFC909-0000300-HA3282, a confined version of 70).

Circumstance: 42.8mm by 10mm polished steel, sapphire crystal and back again, independently numbered, 30-meters of water resistance.

Dial: Blue Grain d’Orge guilloché, indexes are rhodium-plated 18-karat gold, javelin-formed palms with luminescent coating.

Motion: In-house PF441 computerized, two barrels, 28,800 vph, 55-hour energy reserve, 22-karat reliable gold rotor with guilloche complete.

Strap:  Hermès Abyss Blue alligator strap with steel folding clasp.

Price tag: $17,700.

 

SEE Far more FROM iW Journal

Parmigiani Fleurier Toric Heritage Watch Honors Brand Founder





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"Watch Me (Whip/Nae Nae)" Rapper Silento Arrested for Murder in Shooting Death of Cousin

“Watch Me (Whip/Nae Nae)” Rapper Silento Arrested for Murder in Shooting Death of Cousin


Atlanta rapper Silento—best acknowledged for his strike tune “Watch Me (Whip/Nae Nae),” together with the dance fad associated with it—was arrested in Dekalb County, Georgia on murder charges soon after currently being accused of shooting and killing his cousin.

The 23-year-outdated (whose true identify is Ricky Lamar Hawk) was taken into law enforcement custody Monday (Feb. 1) and booked into the Dekalb County jail on a single rely of murder in the taking pictures demise of 34-calendar year-old Frederick Rooks, police explained.

Authorities reportedly responded to a phone about pictures fired in the Panthersville place about two months ago (Jan. 21) all over 3:30 a.m. and discovered Rooks useless in the center of the avenue with several gunshot wounds. Law enforcement explained they uncovered at the very least 8 bullet casings encompassing Rooks.

Ring digicam footage from neighbors recorded quite a few cars and trucks leaving the scene after the taking pictures, and investigators later on connected the incident to Silento.

Investigators reportedly imagine the taking pictures sufferer (Rooks) realized the people of the property where his human body was found immediately after the capturing, but they’re however trying to set the pieces together with regards to the incident.

“I believe it is related to this house,” DeKalb law enforcement Lt. Rod Bryant mentioned at the time. “We’re however performing a small little bit a lot more investigation. The men and women in the home know him, but he really never stay there, so we’re trying to see what is going on.”

At first, investigators had no details about the capturing suspect, “However, following a thorough investigation, DKPD detectives identified Hawk as Rooks’ cousin, and the human being liable for Rooks’ murder,” police spokeswoman Michaela Vincent claimed in a assertion.

Vincent added that detectives are even now doing the job to establish a motive for the taking pictures.

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Silento, who rose to fame as a teenage rap sensation again in 2015 thanks to his “Watch Me” online video, which has been viewed almost 2 billion moments on YouTube, has been arrested multiple times in new months, including two arrests inside of 1 week back in August 2019 on domestic violence and gun prices in California.

In late Oct, he was arrested for rushing on I-85 right after law enforcement caught him driving much more than 140 mph on I-85.

The law enforcement report stated that Silento informed officers he was speeding mainly because he was remaining adopted. He reported: “If there is like 10 cars and trucks next me, I can do 143 because I am not a standard individual, and you could go search on your personal computer and it would notify you that.”

And just just one thirty day period earlier, in September 2019, he was arrested for alleged domestic violence and assault with a deadly weapon in two independent incidents in Orange County and Los Angeles.

According to reports, Silento was taken into law enforcement custody just after anyone noted a domestic disturbance and he was booked and unveiled on a charge of inflicting a corporal injuries on a husband or wife or cohabitant.

The future working day, he went to a random residence with a hatchet and entered the strangers’ residence whilst seeking for his girlfriend. Investigators explained the owners and their little ones were at residence at the time and were being shaken by the intrusion, but unharmed.

Silento was arrested by LAPD officers about a block absent from the house and afterwards billed with two counts of assault with a lethal weapon.

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