Here's Why Drake, Jay-Z and LeBron James Prefer Patek Philippe to Rolex

Here’s Why Drake, Jay-Z and LeBron James Prefer Patek Philippe to Rolex


Justin Morton / Bob’s Watches

If you abide by superstar design websites or Instagram accounts, you may perhaps have seen a great deal of interest currently being paid just lately to the watches becoming worn by the likes of Drake, Jay-Z and LeBron James. Appreciably, the timepieces sported by these tastemakers, and, progressively, their imitators, are not Rolexes they are from an even additional distinctive Swiss luxurious watchmaker, Patek Philippe. Launched in 1839, the Geneva-centered, spouse and children-owned model can make watches that can offer for above $1 million relying on their range of troubles, and its reputation in horological circles is 2nd to none. Right until relatively not long ago, on the other hand, it wasn’t significantly well recognised among the standard community.


“Patek has constantly been much more of a enjoy collectors’ model,” Paul Altieri, founder of on line luxurious check out boutique Bob’s Watches and one particular of the world’s major watch collectors, tells JustLuxe. “The average man or woman on the avenue has probably under no circumstances listened to of it and has no strategy how to pronounce it. So its price as a position symbol only seriously counts amid the cognoscenti. Nevertheless that’s now altering thanks to the likes of Drake and Jay-Z.” Even though Jay-Z and LeBron James have been sporting some of Patek’s most complex and high priced watches, Drake and Virgil Abloh, designer of Off-White and Louis Vuitton’s menswear collections, are sporting the Aquanaut and Nautilus, customarily among Patek’s far more very affordable items.


A sure Nautilus reference, the 5711, noteworthy for getting the most basic variation of the look at, which was intended by the legendary Gérald Genta in the 1970s, rendered in stainless steel, now has an 8-year-extensive ready checklist and changes hands for tens of 1000’s of dollars more than retail many thanks to specialist view “flippers.” Patek Philippe makes only a handful of the watches each individual calendar year adding to their exclusivity. “Patek isn’t about to increase creation of the Nautilus Ref. 5711 just because far more folks want to invest in one particular,” Altieri notes. “And remaining aloof even though holding production minimal is only going to assistance their exclusivity. In luxury, scarcity drives desirability.”

MAD Paris

When collectors and certain celebs such as Brad Pitt and Jason Statham have been Nautilus lovers for a although, it took a person with Abloh’s road cred to make the watch a cult product for a new generation. “The present Nautilus trend is anchored in a perfectly recognized basis among collectors,” Blake Buettner, Director of Watches at StockX, the live “bid/ask” market backed by Eminem and Mark Wahlberg where collectors can construct their portfolios of luxury timepieces, tells JustLuxe. “That reported, the heights it truly is achieving now are well over and above the predictions any of us would have designed a ten years ago. This mainly boils down to shortage, and Patek’s capability to placement itself even further upmarket by limiting metal enjoy production, and regularly executing properly at auction” many thanks to the likes of Christie’s and Antiquorum.

Patek Philippe

The level of popularity of the Nautilus now extends to the Aquanaut as well, many thanks to the likes of Drake, and it “has long gone from getting periphery design to star of the display in its very own right, total with its funky rubber strap and waffle dial,” Buettner notes. “This also looks to be where by Patek is most comfortable inserting a little bit of character, adding vibrant accents and strap choices for the adventurous, embracing the watch’s status amongst a more youthful demographic.” With anyone leaping on the Patek bandwagon, “the way to established oneself aside is customization,” Buettner claims, once a totally international thought to Patek collectors, not minimum due to the fact it can have an effect on the resale worth. Abloh, in specific, made fashion headlines by sporting a personalized blacked-out Nautilus from French customizer MAD Paris. “It’s an effortless way to inject your very own individuality even though exhibiting a carefree frame of mind toward these types of issues as resale value and flipping lifestyle.”

Patek Philippe

Here's Why Drake, Jay-Z and LeBron James Prefer Patek Philippe to Rolex

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