A person smiling while filling out a survey on a laptop.

How Online Surveys Can Increase Customer Loyalty

When considering online interactions with customers, business managers often underappreciate the value of surveys. A well-made survey will not only get you some valuable information. It can also help you build upon and improve the loyalty of your customers. In this article, we will explore why online surveys can increase customer loyalty and how to ensure they do.

Why online surveys can increase customer loyalty

On the surface, online surveys seem relatively simple. You present a set of questions to your customers, and they answer them. Not much to it, right? Well, in actuality, online surveys can be quite helpful in building rapport with your customers and ensuring their loyalty. And the data you gather from them can be used for SEO management and long-term marketing.

Caring about customer opinion

The first and often overlooked way online surveys aid you is that they show that you care about customer opinion. A survey shouldn’t be only about gathering information. Instead, it should give your customers the impression that you care about their opinion. By showing interest in customers’ opinions, you inspire them to be loyal to your company. After all, who wouldn’t want to work with a brand that cares about customers’ opinions?

Acquiring customer data for further programs

Almost all customer loyalty programs are based on using customer data. The simpler ones merely focus on providing rewards for returning customers. And while these are effective, they aren’t a long-term solution. After all, what is stopping your competitors from also offering rewards? And once they do, you’ll be stuck in a race of who will provide better ones. A slick way to avoid this is to build customer loyalty by delivering personalized content and offers.


Personalization is pretty much the basis of modern marketing. What it entails is using customer data to engage customers in a more meaningful way. For instance, before, you would put items on sale based on how many you had in stock.

While this was effective, it only had a limited reach. And it often happened that the item you put on sale wasn’t that popular (hence why you had it in stock). Now, you can find out what your customers are most interested in buying. If you find out what your customers want and then put that item on sale, you will make them feel appreciated and meet their needs. And an easy way to find out about your customer’s needs is through a quick survey. By filling it out, your customers will tell you what they want and will be glad that you’ve met their needs.

This declared data is invaluable in the long term, as it allows you to see what your customers are like. You can combine declared data gathered through surveys with inferred data collected through monitoring customer behavior. This combination of data will enable you to make the most of it. You’ll have a deeper understanding of what your customers are like.

How to use online surveys for customer loyalty

Asking your customers questions can boost their loyalty, especially if they feel that their answers and insights matter. But, it is essential to note that simply giving surveys is rarely enough to maintain loyalty. To make your online surveys genuinely effective, you need to integrate them properly with your overall online presence.

Set out a goal for the survey

It would be best if you designed every survey with a goal in mind. Decide what you wish to learn from your customers, and create your survey around that goal. A clear purpose will help you create a good survey and aid you in properly analyzing the data you’ve gathered. You need to know what the customers’ answers imply and how valuable their information is.

By understanding the goal, you can set out to create straightforward questions that are easy to answer. Furthermore, you can better evaluate the value of those answers and provide cost-efficient rewards for filling out the survey, if need be.

Creating a decent survey

When you start creating a survey, making it visually stand out while maintaining brand integrity is essential. There are plenty of free tools that can help you create surveys decently, but none of them will tell you whether your customers will find your surveys jarring or well designed. If possible, consider consulting with a visual designer, so your surveys feel well placed.

A good online survey should have between 7 and 12 questions. You can have short surveys, but these can usually be tackled in a less intrusive manner (usually through single, open-ended questions or polls). Longer surveys take up to much time and effort from your customers, which lowers their motivation to finish them. So, try to stick between 7 and 12 questions.


The timing of your surveys is just as important as their presentation. While online surveys can increase customer loyalty, they will have a hard time doing so if your customer finds them annoying. So, the moment a customer visits your website, try to consider where it would be best placed before you pop out a survey. Some surveys are best sent via email to returning customers. In the email, you can personalize your request for filling out the survey and explain why their input is valuable. This again helps with customer loyalty, as it portrays appreciation for customer input.

On the other hand, if you plan on putting a survey on your website, consider when the customer would be most likely to view it. The last thing you want is your customers to leave your website because you pushed a survey at the wrong time. If you plan on providing rewards for filling out a survey, you’d be wise to offer it while the customer is viewing your online store. If not, try to find the time frame when the customer is interested in your brand but not currently caught up in any specific content, between reading two blogs, for example.

Considering all these aspects is how you can benefit from surveys. Now that you understand how online surveys can increase customer loyalty, be sure to implement them as soon as possible.

A woman reading about why people leave your website on her phone.

8 Reasons Why People Leave Your Website

You’ve spent weeks upon weeks working on your site to make it perfect. All your content is spot on, the pages look nice, you know your target audience, you even invested in PPC to help your business, yet nothing seems to go on. Sure, you’ve got some traffic, maybe even decent, but visitors seem to turn away pretty quickly. So, what could be the reason behind it? Well, in this article, we’ll discuss why people leave your website as soon as they land on it.

And although we’d love to tell you that the problem is simple and that you’ll only need a couple of minutes to fix it, the chances are that’s not the case. As a matter of fact, it could be any number of things, and you’ll have to snoop around to find the culprit. But, not to worry, we’ll help you get to the bottom of it.


1. Your Website Feels Outdated

It’s not nice to hear, but people love judging books by their covers. In other words, if your site doesn’t look modern, visitors won’t like it. Furthermore, since it looks old, they’ll assume it isn’t safe, and they’ll stay as far away from it as possible.

So, design matters, and it’s going to stay that way. It isn’t anymore just about providing quality content. You also have to think about how that content is presented.

Hiring an expert to help you with it would be wise if you want to give your site a facelift. That said, if you’re running a simple site with only a few pages, the chances are that you can do it with some technical know-how. So here are three simple upgrades that you can do to bring some flair to the aesthetics of your site.

  • Change your theme
  • Change the font
  • Use better quality images


2. Slow Loading Speed

Your customers value their time, and you have to as well. Think about it this way. If you are in a restaurant where the food is good, but you have to wait for an hour to get your soup, would you still come back to that place? If you’re like most people, you would probably look for another business with better service.

And that’s precisely how internet users feel about a slow website. They won’t wait for it to load, but get back on the SERPs and click on the next result.

If slow loading speed is troubling your site, you’ll be glad to hear there are a few ways to work on this. For example, you can spend more money on your web hosting, optimize your images, cache your website, and declutter it. Remember, any improvement you can make will go a long way.


3. Site Isn’t Responsive

We’re spending more and more time on our mobile devices, and it shows on internet usage. More than half of all Google searches come from smartphones and tablets, so the algorithms look at the mobile versions of websites as primary ones.

On top of that, mobile shoppers won’t buy anything from you if they can’t find their way around your site or have to zoom in and out just to read the text. So, an unresponsive design could be one of the reasons why people leave your website.

We get it — transitioning to a responsive design can be tricky. But can you afford to miss out on all that mobile traffic? We didn’t think so.


4. Your Content Isn’t Optimized

If you know about the must-have elements of SEO strategy, you’re working on your content, and you know that you should aim for articles at least 1,000 words long. However, if your posts aren’t packed with value, people won’t stick around for long to read them.

Even if what you write is high quality, most people won’t stick until the end. We’re easily distracted, and your content has to grab visitors’ attention and keep it if you don’t want to deal with a high bounce rate.

To keep your readers on their toes, you’ll need to make your content scannable. So, use formatting such as bold and italic, utilize subheadings and add images to your articles.


5. There are Too Many Ads on Your Website

If your site depends on ads to stay afloat, removing them altogether isn’t a viable option. However, just because you need to have ads doesn’t mean that you should overwhelm your visitors with them.

As it turns out, people trust pretty much any ad more than online banner ones. And the more of them you have around, the less they’ll be worth in the eyes of your audience. So, think about taking it down a notch. Spread your ads more evenly and ensure they don’t take more space than your actual content.


6. No Clear CTAs

If you use a website to sell something, be it a service or a product, your CTA should be why your page exists in the first place. You would think it’s a no-brainer, but many small business sites lack in this field. And it’s not like they didn’t develop their CTAs or didn’t write them well enough — they don’t have them at all.

Keep in mind that your visitors won’t take action if you don’t encourage them. So, wherever you can, slip that CTA in. Prompt people to buy something from you in a compelling way, and they’ll do it.


7. Your Navigation Structure Is Unclear

Most of your visitors land on your website to get some information. It’s your job to make that info easily accessible, and you do that through a well-thought-out navigation structure. On top of that, how easy your site is to navigate is also vital for SEO, as we can see from our step-by-step SEO guide.

To get it right, think of your site’s setup like you’re seeing it for the first time. If you were a customer that stumbled upon your website, how would you find your way around it? If you don’t see any problems, ask your friends and family to find something on your site. They might offer a fresh look at things and notice something you’ve overlooked.


8. The Videos on Your Site Auto-Play

Videos are great, and it’s good if you use them in your content marketing. However, videos that auto-play could be why people leave your website. Users nowadays want to choose when they’ll watch the videos on a website and if they’ll watch them at all. If the sound starts blasting out of their speakers as soon as the page loads, you can bet they’ll tap that back button and go with the next search result in line.

An illustration of a person giving money for clicks on advertising, symbolizing the question “Can PPC help your business?”.

How can PPC help your business?

If used the right way, PPC is a powerful form of digital marketing. PPC can help your business develop, bring more traffic, and increase the website rating. However, there are also some downsides to it. To use PPC in the best possible ways, let’s do a quick analysis of its best features.

How does PPC work?

Pay-Per-Click is a form of paid online marketing. You place various ads in strategic places on the internet and pay the PPC company whenever a user clicks on an ad. This means that there are no expenses unless someone actually clicks on your ad, which is what you want.

To further explain PPC, we need to talk about two other terms:

  • CPC: Cost-Per-Click is the fee you pay for each click. The cost varies, and it depends on the quality of the ad and the location. The cheapest ads go for just a few pennies per click, while the average cost is between $1 and $2. The highest fee you can pay per click is around $50.
  • CPM: Cost-Per-Impressions is a different fee you pay for every 1000 times your ad is displayed, even if no one clicked on it. This form of advertising can only be applied to display and video ads.

As you can see, you can choose whether to use CPC or CPM strategy.

Why is PPC so popular?

The main reason why PPC is so popular and effective is that you can choose your target audience. If you are struggling with niche marketing and cannot target a small group of people interested in your products, you can use PPC. It allows you to define your targeted audience by analyzing age, gender, interests, language, and devices they use.

A word of caution

Out of every one thousand views of an ad, less than 5% of people decide to click on it. On average, out of one hundred people that click on an ad, only two will convert to customers. When we look at the statistics, the numbers do not look good. However, that is how PPC works.

This is very important to mention because you must calculate your investment in PPC advertising. If you spend more than you are earning, your business will be at a loss.

With that in mind, you need to learn how to measure ROI on your SEO efforts, both paid and free. You need to know how much money is spent on advertising, and what the income is. This is a crucial part of any paid advertising strategy because it helps you control your expenses.

PPC allows you to retarget

Since we did mention how not all people that click on an ad convert to customers, it is important to say that PPC does support retargeting. When an ad is displayed to a viewer that does not click on it, retargeting makes it possible to remind that viewer by showing the ad again.

This is a widespread strategy that works well with paid advertising. As an example, someone who searches for beauty products will see beauty product ads all the time. That substantially increases the chances of converting to a customer at one point.

PPC advertising is easy to track

Traditional SEO that brings organic traffic takes a lot of time. It is also more difficult to track because there are so many factors that affect it.

With PPC advertising, tracking is as easy as pie. And PPC works as a switch. You will see results as soon as you start to use it.

You can monitor ad clicks and visits through a tracking dashboard and also manage your finances. This makes it easy to tweak your PPC strategy and control overspending. You can immediately see if the strategy works or not.

Can PPC help your business by providing a quick increase in traffic?

Yes, it can. All startup companies struggle with traffic at the beginning. Finding customers always takes time. PPC advertising is a fantastic boost that will give your business exposure right from the start.

Even though strategies that provide organic traffic come cost-free, they often require a lot more time. If you are just starting, not selling immediately will cause more expenses than profit. With that in mind, it is better to spend some money on advertising and start making a profit right away.

Are there any downsides to PPC advertising?

The biggest downside is that you can lose money if you don’t optimize your advertising expenses. You need to be mindful of how much you are spending vs. how much you are earning in return. If you start getting a lot of clicks but not that many sales, you will end up spending a lot of money without getting any profit. That’s where you need to balance your expenses.

How to manage all the little nuances of PPC advertising?

If this is your first time using PPC, it is a good idea to seek professional help. Ask experts for advice about managing PPC advertising, and let them create a PPC plan of action.

This is a much better approach for startups, especially if you are entirely unfamiliar with this topic. A professional will be there to help with the setup, teach you all about how PPC works, and take care of all the difficulties for you.

Always use a mix of PPC advertising and other strategies

Can PPC help your business if that is all you are using? A short answer would be no. While we agree that this is an excellent strategy to increase website traffic quickly, it should not be your only choice. PPC best works when combined with other techniques that boost organic traffic. It is a good approach that will give you a head start, but you should not rely on it to support your business 100%. Use it as a support strategy, and your business will improve much faster.

Person using phone and laptop to browse the internet.

Guide to building backlinks for a brand new website

Everything is more challenging when you’re just starting out, so when you first start a business and set up a website, driving traffic to it won’t be easy. You’ll need to work on improving your visibility and expanding your reach online. Search engine optimization is a great way to do that. And a huge part of SEO are backlinks – links to your page coming from other websites. Brands with a lot of traffic don’t have a problem with this: often, other websites will link to a reputable and popular source without even being asked. But building backlinks for a brand new website is significantly more complicated. So what can you do to get more backlinks when you don’t have authority and reputation on your side?

Before building backlinks for a brand new website, you’ll need to work on your content

If you want someone to link back to your website, you’ll need to convince them that your website is worth linking to. So before you start building backlinks, make sure to build up your website. Design a visually appealing homepage, create pages for all your major goods or services, and publish some good content. Backlinks should never be the first step in your marketing strategy because you must first have something to link to. So, start by working on your website and improving your SEO rankings in other ways. Then, you can move on to backlinks.

Two-screen computer set up with a keyboard.
Building backlinks for a brand new website should come after setting up a website and creating some content.


Strategies for building backlinks for a brand new website

Once your website is ready and you’ve done a bit of online advertising to build up brand awareness, it’s time to start working on your backlinks. You have to be ready for the fact that it’s harder to get people to link to new websites that aren’t well-established yet. So you’ll need a good strategy and an even better pitch.

Link up all your profiles and citations

Backlinks are, by definition, links on websites other than your own. But you don’t always have to rely on other web administrators to get those links. An easy way to get backlinks on your own is to set up social media profiles and get business citations in local directories. There are multiple benefits to this even beyond backlinks. Social media will increase your visibility online, be a great marketing tool, and allow your customers to contact you more easily. Citations will provide valuable information to those looking to visit your stores or contact you, so start with linking to your website on all your off-site profiles and pages.

Leave conquering the world for tomorrow – start local

Being a household name world-wide is a lofty goal and not one that you can achieve quickly. Instead, you should focus on other websites from your area, at least in the beginning. There are several reasons for this:

  1. local websites are more likely to belong to small local businesses like your own; knowing the situation you’re in will make the people running those websites more likely to help you
  2. your customer base will overlap more significantly with other local businesses than with large corporations, so targeting their audience will bring more customers
  3. your content will be in line with what other local websites post
  4. local SEO is a great way to grow a small business
"Open" sign on the door of a small business.
Partner up with other local businesses to start with.


Learn from your competitors

There’s a reason why big businesses are where they are – they’re doing something right. And if you want to become one of them someday, you’ll need to learn from big companies: where do they get their links from? How do they get people to talk about them online? How do they turn mentions into backlinks? Take a look at what other companies in your industry are doing, then try doing the same or even improving on it! For example, if you see a competitor guest posting on a more popular website, get in touch with the website’s administrator. They’ll probably also platform you if you offer good content.

Find other ways to establish yourself first

An outbound link is a type of recommendation: when you link to another website, you’re implying to your users that this is a business you support. It should come as no surprise, then, that many websites don’t easily give out backlinks – they want to be sure that they’re recommending a reputable business. So build up your reputation before you start chasing backlinks. It’ll be much easier to get backlinks if you can already prove that you’re running a good and reputable business.

Create a pitch that’s impossible to turn down

The truth is that your pitch will make a huge difference when you’re asking for backlinks. Even the best websites won’t get backlinks if they can’t sell themselves. Conversely, a more recent and less reputable website might get them if they are compelling in their pitch. So ask yourself: what do you have to offer in return for backlinks? If your website is new, you probably don’t have much in terms of domain authority. Instead, it would be best if you focused on providing relevant and high-quality content. Take a good look at the website where you want to be featured. Then, come up with a topic that fits and email the owner about it. Tell them how their website and business will benefit from working with you. Finally, show off some of your best work to convince them why you’re the right person to work with.

Building backlinks for a brand new website requires being proactive

Nobody but you can grow your business. It is up to you to develop a marketing strategy, stay on top of industry trends, improve your rankings, and ultimately attract more customers. So you cannot expect others to promote you out of the goodness of their hearts. Instead, you must reach out to them.

Person typing on a laptop.
Getting backlinks for a new website requires being proactive.


Do your research

The average person receives more than 80 emails every day. A generic, repetitive request for backlinks that you can send out to any website on the internet will get lost in that. Instead, you should be personable, unique, and memorable. This requires a bit of research:

  1. You’ll need to find a website with content similar to yours.
  2. You’ll need to figure out what the owner is looking for.
  3. You need to look into topics and keywords that you can suggest for a guest post or find another way to entice the owner to link to your website.

This part is so important that professional link building businesses are entirely dedicated to finding opportunities for quality backlinks in your stead. Professional assistance like that can be vital to a small business that’s just starting out, so if you have the funds, consider investing in hiring professionals to help you build a backlink profile.

Reach out to web administrators

It’s highly unlikely that someone will offer you a backlink when you’re just starting out. Instead, you should be the one making an effort. Contact the owners of any website you think would be amendable to linking back to you. To maximize your chances, contact as many people as you can. Even if the initial answer is no, you can establish a connection and make the offer again later when you’re in a better bargaining position.

Keep trying

When you’re building backlinks for a brand new website, you can expect to get a lot of rejections, but you can’t let that discourage you! As your business grows, your website improves, and your reputation gets better, the odds of getting backlinks will increase. You just need to stick around long enough to get that yes. So don’t give up at the first sign of struggle. The first, second, third, or fifth website may say no to you, but eventually, one will say yes.


Marketing team developing strategy to handle niche marketing.

How to Handle Niche Marketing

When most people think of marketing, they imagine television ads or large billboards next to the motorway. However, in recent years, marketing has been slowly shifting to online spaces. Personalized ads and shopping assistants are becoming commonplace. Of course, those still fall comfortably in the zone of mainstream marketing. If we look at smaller segments of the larger market, we’ll quickly realize that catering to a significantly smaller audience is a totally different ball game. In this article, we will discuss how to handle niche marketing and what you can do to stand out in a smaller market.

1. Get to know the niche

First off, we recommend getting familiar with the niche you plan to target with your marketing. Roll up your sleeves and do your online research into the specific culture and identity of the niche. This is important because marketing to a niche subculture you know nothing about can feel artificial. Fail to use the right language or symbology, and you’ll only alienate your audience. However, if you manage to tap into the core of what gathers people to that niche – your marketing efforts will come across as genuine and get accepted by the community.

Properly constructed marketing that speaks to the audience in ways they will find familiar is guaranteed to spark more interest in your products and brand. To make the most of your marketing and SEO efforts, you should ideally choose partners who are experienced and have a background in niche marketing. Unfortunately, you might have a hard time finding someone who has already done work in the specific niche you have in mind. This shouldn’t be a problem as long as your team is open-minded and accustomed to working with smaller markets.

2. Find what need isn’t addressed

Most conventional marketplaces have already been figured out and solved. Expert marketers could craft a mainstream campaign with their eyes closed. Basically, marketing on major channels to a wide audience has almost become a paint-by-numbers routine. Unfortunately, niche segments are much harder to understand and define.

You’ll need to do a deep dive and find a need that has yet to be met or a problem that has to be solved. Afterward, you can use creative marketing ideas to appeal to those needs and present the products and services of your company as solutions to those problems.

Research what the trending keywords are, and adjust your SEO strategy accordingly. For example, companies in the moving industry needed to utilize specialized SEO services designed for this industry in order to inform customers of all the different services a moving company can provide. This, of course, started with research and then the implementation of those findings into the overall SEO strategy of those companies.

Influencer recording online video.
Influencers from your chosen niche can help you reach more customers.

3. Who are the prominent personalities?

A large part of marketing has always been using the popularity of someone already established to boost your own reach. Every segment of the market has its celebrities and influencers. If you are wondering how to handle niche marketing, you should find out who the influencers are for that niche. Contact those influencers and send them a collaboration proposal. This approach is significantly better than getting a celebrity outside of the niche to market your products. Even if they have a larger following, they are still an outsider to the community you are currently focusing on. What’s best is that niche influencers will probably be more open to a partnership proposal due to the smaller size of the market. You should have an easy time reaching an agreement with them.

Additionally, you mustn’t forget to scope out the competition and other brands targeting the same niche. You might discover that there is interest in an untapped niche in the market and get excited – only to find out that your competition beat you to the punch. Even if some competition does exist, you shouldn’t be discouraged from entering that segment of the market. Learn from their example and appeal to the audience with fresh and creative ideas.

Charts with niche marketing results next to a notebook.
Keep a close eye on your marketing results and make corrections as necessary.

4. Monitor your marketing strategy

When targeting a new market, companies usually need a bit of time to figure out what kind of marketing approach works best. For this reason, they typically attempt a few smaller campaigns to test the water and see what gets traction and what the return on investment is like. Companies will often experiment with less expensive forms of marketing to gauge interest in their products. Only once they are sure there will be positive feedback are top-level executives ready to pull the trigger and okay a large-scale marketing campaign.

Unfortunately, niche markets are relatively small, making experimentation a bit hard to pull off. This means that you’ll need to carefully monitor the results of your marketing and act quickly if you see a drop in your ranking. There will be very little maneuvering room, so you’ll need to make corrections to your marketing as you go. As long as you keep an eye on how the marketing is doing, you should be fine.

5. Connect to your target audience

Niche markets are often tightly knit communities. There will be significant overlap among members of the community, as well as group-think and a collective affinity to the same brands. This means that it’s incredibly important to listen to feedback and respond to user comments.

The best way to handle niche marketing is to win the sympathies of the community members. By responding constructively to negative comments and reviews, you can correct any mistakes you’ve made and simultaneously establish trust in your brand. By nurturing a strong relationship with the community, you will quickly become the leading service provider for your chosen niche.

Person using a laptop to connect to users online.
Try to establish a strong connection with the community from your niche.

In conclusion

Most marketers will view catering to a smaller audience as a welcome change from the already established principles of mass-market advertising. As you can see, there are no secrets or special tricks on how to handle niche marketing. It just requires a lot of dedication, research, and hard work. However, in the end, hard work always does pay off, and it can feel even more rewarding in niche marketing since you will get to know your customers.


A website owner trying to identify and fix Google penalties by analyzing a sudden change in website traffic on his computer.

How to identify and fix Google penalties

Websites, in general, use a variety of SEO techniques to improve their ranking positions on Google. At the same time, Google is constantly improving its search engine for better efficiency and experience for its users. Sometimes, for different reasons, these changes collide with optimization, issuing different types of penalties for websites. And the most notable changes happen if websites go against Google’s specific guidelines. As a result, it causes a sudden drop in rankings for many. In that case, websites need to place a lot of effort to identify and fix Google penalties and do everything necessary to prevent them in the future.

Detect, identify, and fix Google penalties

In general, Google practices implementing different regulations and algorithms to filter out everyone who is breaking the rules. They clearly state that anyone who doesn’t follow their guidelines and tries to manipulate their search engine and users will eventually face a penalty. Consequently, we have seen numerous changes happen over the years, each with its own impact on the state of the search engine result environment.

How is the evolution of Google search affecting websites?

With constant improvements from Google, it can be hard to follow all the evolutionary changes. Sometimes, websites are penalized for using bad practices. But, sometimes, it can happen even to the most sincere website owners. Regardless of the cause, losing the hard-earned ranking positions can be devastating, especially for small local businesses whose whole existence depends on their website’s SEO ranking and traffic. In essence, being aware of the tactics you shouldn’t use is, by far, the best way to avoid this situation. And closely following the Google webmaster guidelines is an essential precaution for those who are just starting out.

Major types of Google penalties

If your website is experiencing a considerable decline in traffic and suddenly loses its SERP position, you might have been penalized by Google. Usually, the first step is to identify if that is the case. For the most part, fluctuations in ranking positions are regular and quite often. But, more drastic ones certainly point to something more serious at work.

Altogether, there are two major types of Google penalties:

  • Manual issued penalties
  • Automatic algorithmic penalties

Depending on what you are dealing with, fixing will require different approaches.

Manual penalties

As you can assume, manual penalties are actions taken by Google’s human auditors. When they receive reports that your website is in direct violation of their rules, they will closely evaluate your website. If the circumstances require disciplinary actions, they can manually flag your website for a penalty. Some of the most common reasons for manual penalties are:

  • Too many unnaturally acquired links
  • Spammy links, content, or structured markups
  • Irrelevant, abusive, deceptive, or thin content
  • Misleading, hidden, or cloaked redirections
  • Keyword stuffing
  • Hidden text
  • Hacked pages
  • and many others

Fortunately, manual actions are easy to identify since Google will send a notification to webmasters.

An auditor in a suite pointing toward the “Audit” button.
When it comes to breaking their guidelines, Google can be very strict.


Algorithmic Penalties

In essence, algorithmic penalties are not actual penalties. It’s “only” that you are facing the consequences of the changes in Google search engine algorithms. Depending on the way websites are built and optimized, this can lead from minor all the way to massive changes. If a website is using strictly forbidden “Black Hat techniques“, it can even be banned from Google altogether. Also, they can affect only specific pages or entire domains. They are much harder to identify since you are not getting a notification from Google. You will have to cross-reference different information to get to the bottom of the problem.

Probably the most infamous algorithm changes everyone in the web world has been hearing about are:

  • Panda update
  • Penguin update

The Panda Update

In 2011, a major update by the name of Panda shook the web world. With the goal to filter out websites with low-quality content, it surprised many website owners. For some, it took years to recover their websites from such an impact. On the other hand, websites without generic, plagiarized, and thin content experienced the pinnacle of their rankings at the time.

A panda chewing its food.
The Panda major update was nowhere near cute as the real one.

The Penguin Update

Another major player in the algorithmic game is the Penguin update. Its goal is to analyze link profiles across the web and eliminate and correct pages with irrelevant, artificial, and suspicious links. From the second quarter of 2012, it caused a lot of disturbance and reshaped the digital marketing approach in general. The main message Google was starting to send is that backlinks should be acquired naturally to benefit visitors and users. Not for search engines, crawlers, and mere ranking manipulation.

How to fix Google penalties?

Fixing the situation with penalties requires identifying the core of the problems and decent resources, time, and knowledge. Those without a good in-house marketing team should consider hiring SEO professionals for this. When it comes to manual penalties, Google will send you a notice, along with the reasons. For algorithmic issues, it might be a bit harder to identify all the elements you need to work on. In most cases, you will have to use SEO tools to find and analyze the causes for the negative performance of your website. And then, cross-reference all the information from reports with algorithm update dates.

Scribbling the “Assess” word from wooden tiles.
You have to closely assess the situation and identify the causes.

Some of the most popular tools for dealing with penalties are:

  • SEMRush
  • Rank Ranger
  • The Panguin Tool
  • FE International
  • and others

Dealing with the Manual penalty

Once you receive the notice from Google, it will be pretty clear about what you need to do. Among many actions, the most common are:

  • Cleaning your backlink profile
  • Adding more relevant content
  • Improving the overall user experience (UX)
  • Cleaning the suspicious scripts and code
  • Repairing the consequences of hacking
  • Lowering the number of redirects
  • and similar

The best course of action here is to completely audit your website. Just in case you, and even Google, overlook something that might cause you problems in the future. Finally, after all the work is complete, you will have to submit a request to Google to reconsider lifting the penalty.

Fixing the Panda penalty

Since the content is the main issue here, a lot of work awaits. Basically, it’s necessary to reevaluate every page to find what requires your attention. It can be plagiarized, duplicate, or information-thin content. There might be problems with formatting and user-friendliness, or it can be some problem with your markup (HTML) or styling (CSS) code. Anything that causes conflict with Google Guidelines has to be fixed.

Fixing the Penguin penalty

For “the Penguin”, you will need to primarily focus on your links. Your backlink profile has to be flawless, now more than ever, in order to lift Google’s punishing flags. This is a tremendous job that requires you to analyze every backlink and conduct a thorough cleaning. On websites with a decent amount of backlinks, this will be nearly impossible without advanced tools. So, use Majestic SEO, Ahrefs, Link Research, and Webmaster Tools to complete your research. The next step is to contact webmasters to remove undesirable links. If they don’t comply or answer back, you will have to disavow those links through Google.

Finally, you will have to keep a close eye on rising SEO trends and constantly monitor the changes. Both in the best practices and Google updates. To avoid having to identify and fix Google penalties again, it’s best to follow Google webmaster guidelines closely. This way, your website will set long-term goals and implement safe techniques without having to worry about the penalties in the future.


Two people climbing up the stairs to a better position with the step by step SEO guide for 2021

Step by step SEO guide for 2021

Two people climbing up the stairs to a better position with the step by step SEO guide for 2021

Step by step SEO guide for 2021

Without false modesty, SEO can sometimes be overwhelming and intimidating, even for experienced marketers. Especially nowadays when there are so many rules and factors to take into account. We live in an age where the average person makes most of their purchasing decisions based on information from search engines. They spend hours researching and looking for valid information about services or products. Or, in other cases, simply browsing the internet for informative reading and entertainment. Anyway, this all makes SEO vital, inevitable, and impossible to ignore. Whether you are a blogger, business website owner, or digital marketing agency, you will find this step-by-step SEO guide for 2021 useful.

SEO guide with essential optimization steps for 2021

Search engine optimization (SEO) is a methodology marketing experts use to improve website ranking positions. All in the effort of increasing the website visibility and traffic and keeping visitors engaged. It’s a series of steps to optimize everything from website content to formatting, structure, and speed. As a result, both search engines and visitors will recognize the value of a website.


To make it easier to research SEO, here is the list of necessary steps you should follow as SEO guidelines in 2021:


  1. Review your website’s optimization potential
  2. Find the right keywords
  3. Offer quality content
  4. Sort your internal link structure
  5. External link building
  6. Website performance
  7. Monitor results
  1. Review your website’s optimization potential

Altogether, a considerable part of search engine optimization happens directly on a website. That’s why it’s necessary to closely inspect all its elements. Everything from titles and content to metadata and structure has to be in order if you want high online visibility. Good SEO audit and website inspection will help you identify problems and places for potential improvements. Further optimization will help search engines discover and adequately evaluate a website. But it will also help you provide a better user experience for visitors.


Here is a general list of elements you should focus your attention to, SEO-wise:


  • URL structure
  • Website navigation
  • Sitemap
  • Internal links
  • Broken links and redirects
  • Use of keywords
  • Title, header, and alt tags
  • All types of metadata
  • Duplicate content and quality


Another crucial aspect of SEO is website accessibility. Basically, the goal is easy access for everyone, including impaired readers. It should take perception, understandability, and availability into consideration. Because, in essence, website content is truly and completely valuable only when everyone can use it, under any conditions.

A person planning a website and considering SEO guidelines by following the step by step SEO guide for 2021.
The best option is to include SEO guidelines from the very first moments of website creation.
  1. Find the right keywords

Keywords are the center of all Search Engine Optimization activities. In fact, they are the foundation and the start of most quality SEO efforts. You can find them in the content, titles, links, other website elements – basically everywhere. That’s why finding the right keywords is one of the most critical steps.


While there are dozens of SEO tools, to start with, you can use Google search itself. Just start typing the term you are considering and observe what’s happening. Before hitting search, Google automated suggestions will start offering you different terms. You can use them all as keywords since suggestions are based upon what people look for. Or, you can add a word or two and check the so-called long-tail keywords.


However, choosing the right keywords is not as simple as it seems at first. To make the right pick, you will have to:


  • Analyze the first page of results
  • See what top results are ranking for
  • Consider the competitiveness of each potential keyword
  • Check what your direct competitors are doing
  • Check the search volume of each keyword
  • Inspect the keyword trending potential with Google trends


While searching for keywords, probably one of the best steps is to create your customer persona – a depiction of your ideal customer. This will help you identify customer intent (why people are using the search engine) and, consequently, better keywords. An excellent way to proceed is to discover where your target audience is spending their online time. Check the topics they are interested in and tailor your keyword strategy accordingly.

  1. Offer quality content

Creating quality content is essential for two things. First, it will help search engines properly evaluate your website relevance and rank you better. Second, by providing valuable information to your visitors you will motivate them to spend more time on your website. For this, you will need plenty of content, and it has to be optimized.


The type of content varies from simple blog posts to excessive guides and tutorials. However, it shouldn’t be limited only to text. Visualization and graphical elements should also be considered, especially today when video is becoming one of the dominant media formats everyone can consume with ease. For example, besides being the most prominent video portal, YouTube is the second largest search engine. Right after Google.

YouTube on a computer
Visual material is easy to digest. That’s why many people prefer it.

Of course, to be visually appealing, your content has to be properly formatted. No one is going to spend time trying to find information within a wall of plain text. For example, use H1-H6 headings, choose relevant topics, and optimize all the metadata inside. Content design is one of the most common mistakes that can easily hinder your website’s usability. By providing a bad user experience this way, you will ruin your SEO efforts.


Finally, make sure to keep your content up to date. Add new and remove obsolete information whenever you can.

  1. Sort your internal link structure

There are two factors why your internal links are important:


  • Internal links help improve your website hierarchy, navigation, and user engagement. They allow you to connect content from different pages so people can discover your other content. This, in general, improves page views and overall time visitors spend on your website, which can affect your SEO score.
  • Internal links can increase the value of other pages. With different tools, you can check the page authority of each of your pages. Use this information to connect pages with high scores to those that are lacking it. This will improve the ranking power of your website overall.


  1. External link building

One of the most important SEO ranking factors is backlinks. Simply put, those are external links that link back to your website from other places. They serve as a vote from other websites that your website is worth linking to. In search engine eyes, this can be a decisive factor when they evaluate your ranking potential. When creating links to strengthen your ranking for specific keywords, you can:


  • Analyze your competitors
  • Use different methods like Broken Link Building and Skyscraper technique
  • Share and promote your content on social media
  • If you own a business, create listings and submit a website to industry directories
  • Create guest blog posts
  • Reach out to experts and other niche influencers
  1. Website performance

Another aspect that can influence your SEO results is your website performance. Generally speaking, people don’t have much patience to wait for pages to load. Just a few second difference will make them leave. Most likely, to your competitors. Here, the goal is to provide an excellent user experience. In return, search engines will reward you with better rankings. This will lead to an increase in traffic, higher engagement, lower bounce rate, and eventually, better conversion rate. In addition, make sure your website is optimized for mobile devices as well. With so many smartphones and similar devices, not using the mobile-first approach would be a waste. Even Google gives priority to websites with their mobile-first indexing.

Measuring website speed with an online speed tool
Many elements like unoptimized images can slow down your website.
  1. Monitor results

Finally, no good results from your SEO efforts will last forever. SEO is not a one-time job, and you will have to constantly evaluate and work on it. Remember, your competitors are doing the same things and will always look for ways to overtake your ranking positions. That’s why you have to track your SEO constantly by monitoring all the results. There is a lot of competition in search results, and a good step by step SEO guide can help you stay on track. Don’t underestimate the power of optimization, and you will be able to answers the visitors’ needs better than your competitor.

Indigo Wild Sets Out To Revolutionize The Swimsuit Industry With Sustainable Materials

Indigo Wild Sets Out To Revolutionize The Swimsuit Industry With Sustainable Materials

Indigo Wild

There is practically nothing quite like scheduling a getaway to exhibit off your future new swimsuit, but how about sporting a person that is also sustainable? The people at Indigo Wild have established out to transform the way you imagine about your swimwear by introducing a selection built with biodegradable fabrics.

The distinctive textile supplies contained in their line of attractive swimsuits are built to decompose in any landfill in 3-5 a long time as opposed to most, which incorporate a Spandex, nylon and polyester that can get amongst 40 to 200 decades to properly biodegrade.

Alternatively of leaving guiding harmful poisons and substances, Indigo Wild’s sustainably generated cloth is designed to break down its factors and mix into its purely natural setting leaving at the rear of no trace of unnatural substances.


Indigo Wild

We adore their Sunseeker bodysuit, which is not only intended for hitting the beach but can also be worn for yoga, dance and every day use. This one-piece, type-fitting bathing fit characteristics a aspect lace for some added model and is readily available in four distinctive colors – Camo, Cheeta, Floral and Polka Dot.

The fabric is pretty stretchy and comfy and the sizing is legitimate to kind, but if you want far more protection, you must go with a dimensions up and if you want fewer, pick a scaled-down dimensions. For much more info, go to www.indigowildclothing.com.

Indigo Wild Sets Out To Revolutionize The Swimsuit Industry With Sustainable Materials

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Money Mu is 'The Man' in Video for New Single "Dats Him"

Money Mu is ‘The Man’ in Video for New Single “Dats Him”

Cash Mu is “him.”

Just after releasing a selection of again-to-back again collabs, the Atlanta rapper is using solo this time about on his new one “Dats Him,” which dropped currently alongside with the official new music video clip.

Directed by iNIGHTLYFE, the “Dats Him” movie sees the Authentic Empire artist residing his ideal lifetime, all although flossing in a $500,000 Rolls-Royce Cullinan, in the town that lifted him with his Still Compensated crew and lovely females in tow.

https://www.youtube.com/check out?v=hPp_ttMcrTI?edition=3&rel=1&showsearch=&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent

“Dats Him” is the latest presenting from Mu, who has set out a string of hits over the previous calendar year.

Right after unleashing the formal remix to his standout one “Hittin” (feat. Moneybagg Yo and his AE labelmate Foogiano) very last summer time, Cash Mu has been dropping fire at any time considering the fact that alongside some of the biggest names in hip-hop, like Lil Durk (“Eat” Remix) and Pooh Shiesty (“Problem”).


“Dats Him” comes on the heels of the release of a collaboration with fellow ATL rapper Derez Deshon termed “Residue.” The new solitary also comes just in time for the release of Mu’s 3rd album Still Paid out, which will be available on all streaming platforms quite before long.

Speaking on the job not too long ago with All Hip-Hop, Mu claimed enthusiasts really should expect capabilities with Funds Person, K Camp and other folks.

“A good deal of power, diverse vibes,” he stated, describing the album. “Everything doesn’t audio like ‘Hittin’,’ but I bought a whole lot of people sorts of tracks and some much more vibes for you much too.”

He went on: “I obtained significant, pain vibes. I received some vibes for the ladies, for the ladies to turn up to. I rap about all varieties of items. I could rap about associations, how I’m sensation about getting a romantic relationship or I may be rapping about turning up, cigarette smoking some weed. It’s all diverse varieties of vibes that most anyone can relate to and truly feel.”

by means of: Addicted2HipHop

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What electrical work can an electrician do?

What electrical work can an electrician do?

What electrical work can an electrician do?

Many of us may wonder what electrical work can an electrician do? Electrical work that an electrician can do includes from connecting an electric stove, installing a thermostat, replacing a hood to a complete renovation of an electrical installation. If you are looking for an electrician to do work at home or in your store, contact with the best company, 24gr.gr. In this article you can read about all the the work we undertake.

Hood replacement

With extensive experience in installing and replacing a hood, we undertake the installation of your hood. Whether it is sliding, built-in, chimney or ceiling, we undertake all the work from its installation, its electrical connection, the installation of the exhaust pipe, the perforation of the wall.

What you need to know to install the hood

Installation of a hood and all the necessary work needed. I undertake the installation of the hood, from the dismantling of the old one to the exhaust pipes. The biggest problem that customers face regarding the installation of the hood is that they do not find a technician to undertake the entire installation package. Read this article which contains detailed information and do not hesitate to call me even for information.

How is the hood installed briefly?

The following 3 steps are needed to install the hood:

  • Installing a hood on the wall or ceiling. Holes need to be made and screwed. In some cases there is a need to adapt to a closet.
  • Make the electrical connection
  • Install a pipe from the hood to the wall where a hole is made for air extraction. There are also activated carbon hoods, with a special filter that absorbs odours and water vapor, without the need for pipe installation.

Installation of room thermostat

We undertake the installation of the thermostat for heating. You can call us to give you information on what type of thermostat you can choose according to your needs. Whether it is a simple, analog or digital thermostat, or a Wi-Fi thermostat. Also ask us how you can choose the heating in your space remotely via Wi-Fi.

Room thermostat and what is needed

The room thermostat is a device that controls the “turning on and off” of the heating depending on the room temperature. In this article we give all the information about the installation of the thermostat and its peculiarities.

Types of thermostats

Simply put, there are two types of thermostats. One is analog and the other is digital. The digital room thermostat is more expensive than the analog one, if we compare two thermostats of the same company. The digital thermostat is much more accurate than the analog one because it essentially controls the room temperature digitally, with an electronic board.

Timer on the thermostat

Digital thermostats are roughly divided into two categories:

  1. the simple digital room thermostat
  2. programmable digital thermostat.

The programmable digital thermostat allows us to program when the heating will turn on or off. For example, one may want the heating from 08 in the morning until 12. And then turn it on again, after 19.00 until midnight. Additionally we may want to have other opening times for Saturday and Wednesday. All this is done with a programmable digital thermostat.

What electrical work can an electrician do?

Water heater thermostat replacement

We undertake the replacement of the thermostat of the water heater. Additionally that work is related to your water heater. The most common faults of the water heater are a damaged resistor or a damaged thermostat, burnt safety in the panel. In addition to classic faults, you can automate the water heater so that it opens and closes at specific times, or even switches off automatically.

Renovation of electrical installation

What do you need to know in an electrical renovation? Most people want to know the cost and what options are available to upgrade their home, shop or office.

Electrical installation costs: to make a correct calculation, you will need an accurate plan of what you want to do. In the following article I present the example of an apartment. Briefly, the cost of electrical installation in a home should include the panel, the installation (wiring) and the ground.

Steps for a Waste-Free Electrical Installation Renovation

  • Capturing needs (the clearer a plan is, the more you will avoid waste)
  • Digging
  • Buying materials  (no matter how insignificant it may seem to you, one has to “run” to buy materials where there are often shortages or changes, even delays from the supplier. For an electrician, working hours and “per diems” are lost.
  • Piping and wiring
  • Plasters and coatings in general
  • Installation of electrical panel
  • Installation of switches after the final painting

If you are not clear about where the sockets and switches will go, then it is certain that you will be derailed at the cost of both repairs and materials.  In most constructions waste is made due to misunderstanding between the carpenters both in time and in money. And more specifically because the owner – customer has not bothered to be clear with what he wants. (or the absence of the so-called foreman who coordinates the workshops, usually the architect or an engineer)

Smart House

If you want to turn your existing electrical installation of your space into a smart home, our electricians can offer you a series of specialized solutions without major changes in the installation. At the same time, if you are building a space from scratch, there are complete solutions to get a functional smart home or smart office.

How to make my home smart? An electrician can turn a small apartment into a smart home. This smart home will be used for rent through Airbnb. Regardless, it is a good example of what work we can do to turn our home into a smart home at relatively manageable costs.

Installation of voltage monitor and anti-lightning system

Panel over-voltage protection is extremely necessary. What is the reason; All electricity distribution networks of PPC and worldwide show voltage disturbances both under normal conditions and during emergencies. These voltage fluctuations can burn all the appliances in your home or shop that have boards.

Replacing switches

How to calculate the cost for sockets and switches? (sockets prices). Sockets and switches in a home, office or business space vary depending on the use. First, you need to do a count of the switches in your area and contact an electrician or visit an electrical store.

Hidden kitchen lighting and use of LED strip. Placing Led tape under the kitchen counter tops is one of the best solutions for clean and relaxing lighting in the kitchen. The best solution I suggest as an electrician and user is to have the choice between hot and cold lighting. There are times when we want to cook and look for bright lighting to “see” literally on the counter. Respectively there are times when we want to “relax” and the bright light is annoying.

In this dilemma, the LED strip gives us the solution where we can install 2 rows of lighting: one cold and one warm. And we choose which ones to light depending on the mood. If we turn on the two at the same time, we will simply have a strong light. Therefore we will have 3 tensions.

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