Two people climbing up the stairs to a better position with the step by step SEO guide for 2021

Step by step SEO guide for 2021

Two people climbing up the stairs to a better position with the step by step SEO guide for 2021

Step by step SEO guide for 2021

Without false modesty, SEO can sometimes be overwhelming and intimidating, even for experienced marketers. Especially nowadays when there are so many rules and factors to take into account. We live in an age where the average person makes most of their purchasing decisions based on information from search engines. They spend hours researching and looking for valid information about services or products. Or, in other cases, simply browsing the internet for informative reading and entertainment. Anyway, this all makes SEO vital, inevitable, and impossible to ignore. Whether you are a blogger, business website owner, or digital marketing agency, you will find this step-by-step SEO guide for 2021 useful.

SEO guide with essential optimization steps for 2021

Search engine optimization (SEO) is a methodology marketing experts use to improve website ranking positions. All in the effort of increasing the website visibility and traffic and keeping visitors engaged. It’s a series of steps to optimize everything from website content to formatting, structure, and speed. As a result, both search engines and visitors will recognize the value of a website.

 

To make it easier to research SEO, here is the list of necessary steps you should follow as SEO guidelines in 2021:

 

  1. Review your website’s optimization potential
  2. Find the right keywords
  3. Offer quality content
  4. Sort your internal link structure
  5. External link building
  6. Website performance
  7. Monitor results
  1. Review your website’s optimization potential

Altogether, a considerable part of search engine optimization happens directly on a website. That’s why it’s necessary to closely inspect all its elements. Everything from titles and content to metadata and structure has to be in order if you want high online visibility. Good SEO audit and website inspection will help you identify problems and places for potential improvements. Further optimization will help search engines discover and adequately evaluate a website. But it will also help you provide a better user experience for visitors.

 

Here is a general list of elements you should focus your attention to, SEO-wise:

 

  • URL structure
  • Website navigation
  • Sitemap
  • Internal links
  • Broken links and redirects
  • Use of keywords
  • Title, header, and alt tags
  • All types of metadata
  • Duplicate content and quality

 

Another crucial aspect of SEO is website accessibility. Basically, the goal is easy access for everyone, including impaired readers. It should take perception, understandability, and availability into consideration. Because, in essence, website content is truly and completely valuable only when everyone can use it, under any conditions.

A person planning a website and considering SEO guidelines by following the step by step SEO guide for 2021.
The best option is to include SEO guidelines from the very first moments of website creation.
  1. Find the right keywords

Keywords are the center of all Search Engine Optimization activities. In fact, they are the foundation and the start of most quality SEO efforts. You can find them in the content, titles, links, other website elements – basically everywhere. That’s why finding the right keywords is one of the most critical steps.

 

While there are dozens of SEO tools, to start with, you can use Google search itself. Just start typing the term you are considering and observe what’s happening. Before hitting search, Google automated suggestions will start offering you different terms. You can use them all as keywords since suggestions are based upon what people look for. Or, you can add a word or two and check the so-called long-tail keywords.

 

However, choosing the right keywords is not as simple as it seems at first. To make the right pick, you will have to:

 

  • Analyze the first page of results
  • See what top results are ranking for
  • Consider the competitiveness of each potential keyword
  • Check what your direct competitors are doing
  • Check the search volume of each keyword
  • Inspect the keyword trending potential with Google trends

 

While searching for keywords, probably one of the best steps is to create your customer persona – a depiction of your ideal customer. This will help you identify customer intent (why people are using the search engine) and, consequently, better keywords. An excellent way to proceed is to discover where your target audience is spending their online time. Check the topics they are interested in and tailor your keyword strategy accordingly.

  1. Offer quality content

Creating quality content is essential for two things. First, it will help search engines properly evaluate your website relevance and rank you better. Second, by providing valuable information to your visitors you will motivate them to spend more time on your website. For this, you will need plenty of content, and it has to be optimized.

 

The type of content varies from simple blog posts to excessive guides and tutorials. However, it shouldn’t be limited only to text. Visualization and graphical elements should also be considered, especially today when video is becoming one of the dominant media formats everyone can consume with ease. For example, besides being the most prominent video portal, YouTube is the second largest search engine. Right after Google.

YouTube on a computer
Visual material is easy to digest. That’s why many people prefer it.

Of course, to be visually appealing, your content has to be properly formatted. No one is going to spend time trying to find information within a wall of plain text. For example, use H1-H6 headings, choose relevant topics, and optimize all the metadata inside. Content design is one of the most common mistakes that can easily hinder your website’s usability. By providing a bad user experience this way, you will ruin your SEO efforts.

 

Finally, make sure to keep your content up to date. Add new and remove obsolete information whenever you can.

  1. Sort your internal link structure

There are two factors why your internal links are important:

 

  • Internal links help improve your website hierarchy, navigation, and user engagement. They allow you to connect content from different pages so people can discover your other content. This, in general, improves page views and overall time visitors spend on your website, which can affect your SEO score.
  • Internal links can increase the value of other pages. With different tools, you can check the page authority of each of your pages. Use this information to connect pages with high scores to those that are lacking it. This will improve the ranking power of your website overall.

 

  1. External link building

One of the most important SEO ranking factors is backlinks. Simply put, those are external links that link back to your website from other places. They serve as a vote from other websites that your website is worth linking to. In search engine eyes, this can be a decisive factor when they evaluate your ranking potential. When creating links to strengthen your ranking for specific keywords, you can:

 

  • Analyze your competitors
  • Use different methods like Broken Link Building and Skyscraper technique
  • Share and promote your content on social media
  • If you own a business, create listings and submit a website to industry directories
  • Create guest blog posts
  • Reach out to experts and other niche influencers
  1. Website performance

Another aspect that can influence your SEO results is your website performance. Generally speaking, people don’t have much patience to wait for pages to load. Just a few second difference will make them leave. Most likely, to your competitors. Here, the goal is to provide an excellent user experience. In return, search engines will reward you with better rankings. This will lead to an increase in traffic, higher engagement, lower bounce rate, and eventually, better conversion rate. In addition, make sure your website is optimized for mobile devices as well. With so many smartphones and similar devices, not using the mobile-first approach would be a waste. Even Google gives priority to websites with their mobile-first indexing.

Measuring website speed with an online speed tool
Many elements like unoptimized images can slow down your website.
  1. Monitor results

Finally, no good results from your SEO efforts will last forever. SEO is not a one-time job, and you will have to constantly evaluate and work on it. Remember, your competitors are doing the same things and will always look for ways to overtake your ranking positions. That’s why you have to track your SEO constantly by monitoring all the results. There is a lot of competition in search results, and a good step by step SEO guide can help you stay on track. Don’t underestimate the power of optimization, and you will be able to answers the visitors’ needs better than your competitor.

Indigo Wild Sets Out To Revolutionize The Swimsuit Industry With Sustainable Materials

Indigo Wild Sets Out To Revolutionize The Swimsuit Industry With Sustainable Materials


Indigo Wild

There is practically nothing quite like scheduling a getaway to exhibit off your future new swimsuit, but how about sporting a person that is also sustainable? The people at Indigo Wild have established out to transform the way you imagine about your swimwear by introducing a selection built with biodegradable fabrics.

The distinctive textile supplies contained in their line of attractive swimsuits are built to decompose in any landfill in 3-5 a long time as opposed to most, which incorporate a Spandex, nylon and polyester that can get amongst 40 to 200 decades to properly biodegrade.

Alternatively of leaving guiding harmful poisons and substances, Indigo Wild’s sustainably generated cloth is designed to break down its factors and mix into its purely natural setting leaving at the rear of no trace of unnatural substances.

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Indigo Wild

We adore their Sunseeker bodysuit, which is not only intended for hitting the beach but can also be worn for yoga, dance and every day use. This one-piece, type-fitting bathing fit characteristics a aspect lace for some added model and is readily available in four distinctive colors – Camo, Cheeta, Floral and Polka Dot.

The fabric is pretty stretchy and comfy and the sizing is legitimate to kind, but if you want far more protection, you must go with a dimensions up and if you want fewer, pick a scaled-down dimensions. For much more info, go to www.indigowildclothing.com.

Indigo Wild Sets Out To Revolutionize The Swimsuit Industry With Sustainable Materials





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Money Mu is 'The Man' in Video for New Single "Dats Him"

Money Mu is ‘The Man’ in Video for New Single “Dats Him”


Cash Mu is “him.”

Just after releasing a selection of again-to-back again collabs, the Atlanta rapper is using solo this time about on his new one “Dats Him,” which dropped currently alongside with the official new music video clip.

Directed by iNIGHTLYFE, the “Dats Him” movie sees the Authentic Empire artist residing his ideal lifetime, all although flossing in a $500,000 Rolls-Royce Cullinan, in the town that lifted him with his Still Compensated crew and lovely females in tow.

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“Dats Him” is the latest presenting from Mu, who has set out a string of hits over the previous calendar year.

Right after unleashing the formal remix to his standout one “Hittin” (feat. Moneybagg Yo and his AE labelmate Foogiano) very last summer time, Cash Mu has been dropping fire at any time considering the fact that alongside some of the biggest names in hip-hop, like Lil Durk (“Eat” Remix) and Pooh Shiesty (“Problem”).

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“Dats Him” comes on the heels of the release of a collaboration with fellow ATL rapper Derez Deshon termed “Residue.” The new solitary also comes just in time for the release of Mu’s 3rd album Still Paid out, which will be available on all streaming platforms quite before long.

Speaking on the job not too long ago with All Hip-Hop, Mu claimed enthusiasts really should expect capabilities with Funds Person, K Camp and other folks.

“A good deal of power, diverse vibes,” he stated, describing the album. “Everything doesn’t audio like ‘Hittin’,’ but I bought a whole lot of people sorts of tracks and some much more vibes for you much too.”

He went on: “I obtained significant, pain vibes. I received some vibes for the ladies, for the ladies to turn up to. I rap about all varieties of items. I could rap about associations, how I’m sensation about getting a romantic relationship or I may be rapping about turning up, cigarette smoking some weed. It’s all diverse varieties of vibes that most anyone can relate to and truly feel.”

by means of: Addicted2HipHop

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What electrical work can an electrician do?

What electrical work can an electrician do?

What electrical work can an electrician do?

Many of us may wonder what electrical work can an electrician do? Electrical work that an electrician can do includes from connecting an electric stove, installing a thermostat, replacing a hood to a complete renovation of an electrical installation. If you are looking for an electrician to do work at home or in your store, contact with the best company, 24gr.gr. In this article you can read about all the the work we undertake.

Hood replacement

With extensive experience in installing and replacing a hood, we undertake the installation of your hood. Whether it is sliding, built-in, chimney or ceiling, we undertake all the work from its installation, its electrical connection, the installation of the exhaust pipe, the perforation of the wall.

What you need to know to install the hood

Installation of a hood and all the necessary work needed. I undertake the installation of the hood, from the dismantling of the old one to the exhaust pipes. The biggest problem that customers face regarding the installation of the hood is that they do not find a technician to undertake the entire installation package. Read this article which contains detailed information and do not hesitate to call me even for information.

How is the hood installed briefly?

The following 3 steps are needed to install the hood:

  • Installing a hood on the wall or ceiling. Holes need to be made and screwed. In some cases there is a need to adapt to a closet.
  • Make the electrical connection
  • Install a pipe from the hood to the wall where a hole is made for air extraction. There are also activated carbon hoods, with a special filter that absorbs odours and water vapor, without the need for pipe installation.

Installation of room thermostat

We undertake the installation of the thermostat for heating. You can call us to give you information on what type of thermostat you can choose according to your needs. Whether it is a simple, analog or digital thermostat, or a Wi-Fi thermostat. Also ask us how you can choose the heating in your space remotely via Wi-Fi.

Room thermostat and what is needed

The room thermostat is a device that controls the “turning on and off” of the heating depending on the room temperature. In this article we give all the information about the installation of the thermostat and its peculiarities.

Types of thermostats

Simply put, there are two types of thermostats. One is analog and the other is digital. The digital room thermostat is more expensive than the analog one, if we compare two thermostats of the same company. The digital thermostat is much more accurate than the analog one because it essentially controls the room temperature digitally, with an electronic board.

Timer on the thermostat

Digital thermostats are roughly divided into two categories:

  1. the simple digital room thermostat
  2. programmable digital thermostat.

The programmable digital thermostat allows us to program when the heating will turn on or off. For example, one may want the heating from 08 in the morning until 12. And then turn it on again, after 19.00 until midnight. Additionally we may want to have other opening times for Saturday and Wednesday. All this is done with a programmable digital thermostat.

What electrical work can an electrician do?

Water heater thermostat replacement

We undertake the replacement of the thermostat of the water heater. Additionally that work is related to your water heater. The most common faults of the water heater are a damaged resistor or a damaged thermostat, burnt safety in the panel. In addition to classic faults, you can automate the water heater so that it opens and closes at specific times, or even switches off automatically.

Renovation of electrical installation

What do you need to know in an electrical renovation? Most people want to know the cost and what options are available to upgrade their home, shop or office.

Electrical installation costs: to make a correct calculation, you will need an accurate plan of what you want to do. In the following article I present the example of an apartment. Briefly, the cost of electrical installation in a home should include the panel, the installation (wiring) and the ground.

Steps for a Waste-Free Electrical Installation Renovation

  • Capturing needs (the clearer a plan is, the more you will avoid waste)
  • Digging
  • Buying materials  (no matter how insignificant it may seem to you, one has to “run” to buy materials where there are often shortages or changes, even delays from the supplier. For an electrician, working hours and “per diems” are lost.
  • Piping and wiring
  • Plasters and coatings in general
  • Installation of electrical panel
  • Installation of switches after the final painting

If you are not clear about where the sockets and switches will go, then it is certain that you will be derailed at the cost of both repairs and materials.  In most constructions waste is made due to misunderstanding between the carpenters both in time and in money. And more specifically because the owner – customer has not bothered to be clear with what he wants. (or the absence of the so-called foreman who coordinates the workshops, usually the architect or an engineer)

Smart House

If you want to turn your existing electrical installation of your space into a smart home, our electricians can offer you a series of specialized solutions without major changes in the installation. At the same time, if you are building a space from scratch, there are complete solutions to get a functional smart home or smart office.

How to make my home smart? An electrician can turn a small apartment into a smart home. This smart home will be used for rent through Airbnb. Regardless, it is a good example of what work we can do to turn our home into a smart home at relatively manageable costs.

Installation of voltage monitor and anti-lightning system

Panel over-voltage protection is extremely necessary. What is the reason; All electricity distribution networks of PPC and worldwide show voltage disturbances both under normal conditions and during emergencies. These voltage fluctuations can burn all the appliances in your home or shop that have boards.

Replacing switches

How to calculate the cost for sockets and switches? (sockets prices). Sockets and switches in a home, office or business space vary depending on the use. First, you need to do a count of the switches in your area and contact an electrician or visit an electrical store.

Hidden kitchen lighting and use of LED strip. Placing Led tape under the kitchen counter tops is one of the best solutions for clean and relaxing lighting in the kitchen. The best solution I suggest as an electrician and user is to have the choice between hot and cold lighting. There are times when we want to cook and look for bright lighting to “see” literally on the counter. Respectively there are times when we want to “relax” and the bright light is annoying.

In this dilemma, the LED strip gives us the solution where we can install 2 rows of lighting: one cold and one warm. And we choose which ones to light depending on the mood. If we turn on the two at the same time, we will simply have a strong light. Therefore we will have 3 tensions.

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Grand Seiko’s Ode to Mountain Skies

Grand Seiko’s Ode to Mountain Skies


Grand Seiko’s Ode to Mountain Skies

From JustLuxe content material husband or wife iW Journal

The watchmakers at Grand Seiko’s Micro Artists Studio the moment again show their technological and inventive knowledge with a new platinum-cased Spring Drive masterpiece.

The new Masterpiece Collection Seiko 140th Anniversary Constrained Edition is a gorgeous instance of the brand’s character-primarily based aesthetic with a dial and engraved situation intended to remember the night skies above Achi, a Japanese mountain village well known for each its remoteness and its cleanse air.

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Grand Seiko artisans use a variety of production and finishing strategies to build the dial, like stamping, plating, and hand painting.

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Named to rejoice Seiko’s 140th anniversary, the watch’s stunning and really engraved 38.5mm platinum scenario also expresses the all-natural clarity of Achi’s evening skies. Satisfying teams of leaf-like patterns go over the total circumstance, recurring in varying directions to capture “the exquisite order and at any time-modifying aspect of Achi’s starry skies,” in accordance to Grand Seiko.

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Inside Grand, Seiko suits its outstanding Spring Drive handbook-winding caliber 9R02, a motion initially seen in 2019 when it marked the 20th anniversary of Spring Push.  

The movement alone proceeds Grand Seiko’s ode to normal natural beauty. For illustration, the barrel is formed to echo the bellflower that is the image of the Shiojiri region, property to the Micro Artists Studio. Following to the barrel is the electricity reserve indicator.

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The energy reserve listed here is an remarkable eighty-four several hours, mainly thanks to the Caliber 9R02’s Dual Spring Barrel. Not incredibly, Grand Seiko expertly hand polishes the rims of all the bridges, the holes for the rubies, and the screws.

Take note the 18-karat yellow gold plaque on the lessen bridge. Whilst it is marked with the engraved words and phrases “Micro Artist,” Grand Seiko will allow the proprietor of the watch the selection to exchange these words with a phrase of his or her option.  Available commencing in August, the check out is a restricted version of fifty. Selling price: $79,000.

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Requirements: Grand Seiko Masterpiece Assortment ?Seiko 140th Anniversary Confined Edition (Constrained version of 50)

Movement: Caliber 9R02 guide-winding Spring Push with a electrical power reserve of 84 hours. Accuracy: ± 1 next per working day (± 15 seconds per thirty day period). Dual-Spring Barrel and torque return method, ?energy reserve indicator.

Situation: 38.5mm by 9.8mm?platinum with clasp, hand-engraved, dual-curved sapphire crystal with anti-reflective coating, see-by means of screw situation again. ?Water resistance: 30 meters. Magnetic resistance: 4,800 A/m.

Dial: Blue with sparkles manufactured with stamping, plating, and hand painting.

Strap: Crocodile strap with 3-fold clasp with thrust-button launch.

Price tag: $79,000.

Grand Seiko’s Ode to Mountain Skies





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Sha’Carri Richardson Roasted on the Internet After Coming in Last Place in Prefontaine Classic Race


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Sha’Carri Richardson is at the time once again the speak of the Net, but not in a excellent way.

Back again in July, the track star built headlines following she was disqualified from the 2021 Tokyo Olympics for failing a drug exam. Richardson was banned because of to cannabis currently being detected in her procedure. Several identified the banning unfair and unjust due to the drug not currently being a effectiveness-boosting material.

Despite the devastating information, Sha’Carri took responsibility for her actions and also uncovered that all through the time she utilized the drug to cope with the loss of life of her mom.

Together with the standard general public, celebrities like Diddy, Gabrielle Union, Halle Berry, Seth Rogen, Cardi B, and lots of more spoke out in help of Sha’Carri and even voiced that the Olympic’s principles from marijuana had been out-of-date and desired to be modified to symbolize the current state of The usa.

Rapper Kanye showed his help of Sha’Carri by enlisting her for a Beats by Dre advertisement marketing his upcoming album Donda. Nike also released a statement displaying their support to Sha’carri and stating they would keep their sponsorship with her.

Nevertheless she was not authorized to participate in the 2021 Olympics, there is no question Sha’Carri has felt all of the enjoy and guidance and for positive has been provided her bouquets. On July 30th she tweeted asking her lovers if they missed her however.

The tweet received mixed effects from followers, with some having Sha’Carri’s tweet as remaining arrogant and not humble. Some also took it as she was throwing shade at some of the other individuals in the Olympics.

Sha’Carri fired back again at all those who had a thing to say and advised them to unfollow her web site if they had a challenge with her tweets.

Regardless of the backlash, it was later declared that Sha’Carri would be given her chance to return to the keep track of on August 21st at the Nike Prefontaine Typical at the College of Oregon. This would be her first race considering that being disqualified from the Olympics.

Times before the race, Sha’Carri posted a video clip on Instagram with Nicki Minaj playing in the history and producing it clear that she was not coming to enjoy no online games.

She captioned the video clip: “August 21 and I’m not taking part in nice.”

Having said that, Sha’Carri’s return to the subject didn’t go practically as she or followers anticipated.

On Saturday (Aug. 21) the track star came in past spot in the 100-meter sprint race versus 8 other competition, which includes three of the Jamaican sprinters who received gold, silver and bronze during the Olympics. Footage confirmed Sha’Carri trailing powering the other sprinters in the course of the complete race.

Jamaican sprinter Elaine Thompson-Herah finished up using 1st spot in the level of competition.

Next the race, Sha’Carri spoke to NBC and mentioned that she wasn’t upset about slipping shorter in the race and that she is considerably from done.

“Having a thirty day period off. Working with all I was working with. I’m not upset at myself at all,” she said throughout the submit-race interview.

“This is a single race. I’m not done. You know what I’m capable of. Count me out if you want to. Speak all the sh*t that you want result in I’m below to remain.

“I’m the sixth speediest female in this activity ever. And simply cannot nobody at any time get that absent from me. Congratulations to the winners, but they not finished seeing me still.”

Of program, Twitter has been roasting Sha’Carri to shreds about having smoked in the race and for being extremely confident and not getting the occupation completed.

Ideally she will get them upcoming time. But correct now, it appears like it’s time for Sha’carri to have a pleasant slice of humble pie.

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Chrome app logo on a phone screen.

Top 10 Chrome Extensions for SEO

Top 10 Chrome Extensions for SEO

With a market share of nearly 70%, Chrome is easily the most popular web browser today. If you’re one of the two and a half billion people who surf the internet on Chrome, you probably know the power of extensions. Chrome extensions are pieces of software added to the browser to personalize and improve your experience. There are thousands of extensions with different purposes out there. Unfortunately, this makes it hard to find good extensions – they’re usually very hit and miss. So before you download anything, find out which chrome extensions for SEO are actually worth having.

What can Chrome extensions for SEO do?

Chrome extensions, in general, are many and varied. Different adblockers and security extensions are among the most popular ones. But you can get extensions for pretty much anything from controlling video speed to integrating with other software to social media sharing. You’ll see a similar trend of diversity among SEO extensions too. You can find SEO extensions that aim to provide a comprehensive analysis of your or your competitors’ pages, including page titles, meta tags, traffic, and more. But you can also find extensions that are more specialized and only do one specific thing, like monitoring your backlinks or helping you find related keywords. If you’ve ever had to choose a WordPress plugin, you’ve faced this decision before – do you get an all-in-one addition to your platform or several more focused ones?

Chrome window with multiple tabs.
Add extensions to improve your browsing experience with Chrome.

What are the 10 best Chrome extensions for SEO?

Most Chrome extensions, including those for SEO, only have a few dozen downloads. So it’s fair to assume that most of them are not very useful. Luckily, they’re usually also free, so you don’t have to worry about measuring the return on investment because you’re not really investing anything other than time by testing out different options. But time is valuable too, so check out these excellent extensions first:

SEO Pro Extension

The SEO Pro Extensions is one of those extensions that aim to provide you with an SEO overview of a page quickly and easily. You can analyze your own website to find what information is lacking (such as alt tags and meta text) and get some tips on improving the page’s position in search engine results. Or you can analyze your competition’s website and compare their SEO with yours to gain valuable insights.

Moz Bar

Domain Authority and Page Authority are generally accepted as important metrics in SEO. They’re both very good indicators of ranking – the higher the authority, the higher the ranking. So it would be pretty handy to know the authority of different pages, right? Luckily, the Moz Bar extension is here to help you figure it out. And since Moz came up with the entire concept, there’s no one you can trust more in this particular area of SEO.

SEO Quake

If you’re looking for an easy way to get a detailed overview of your site, SEO Quake is a great choice. Not only will you get information about your ranking and indexing, but you can also run reports on specific pages regarding things like keyword density and other on-page SEO elements. Finally, you can use SEO Quake to analyze other websites, too; whenever you perform a Google search, you’ll get the basic breakdown of every page that ranks.

Person searching on Google.
Get all the information you need from Chrome itself.

Ahrefs SEO Toolbar

The Ahrefs SEO Toolbar provides a comprehensive SEO breakdown of any page. This includes information about crawlability, word count, social tags, and more. You can use it on your own website, to evaluate your own efforts. Or you can use it to gain insights about your competitors.

Ubersuggest

Although Ubersuggest does provide an overview of other information, it is especially useful when doing keyword research. Since keywords are one of the key elements of SEO, getting them right is very important. With this extension, you can get information about keywords, suggestions for keyword alternatives, and more directly from any Google search page.

Keywords Everywhere

Another excellent tool for keyword research is Keywords Everywhere – arguably the most popular SEO extension for Chrome out there. It gives you a list of related keywords when you do a Google search. You can then export the list and use it to tag your content. Simple yet effective!

Similar Web

Tracking the traffic trends of different pages (both yours and your competitors’) can be very valuable for your SEO strategy. An easy way to do it is with the Similar Web extension. It gives you a breakdown of traffic data for the last six months, including bounce rates and time on page.

Graph showing traffic trends.
Find out how your traffic has changed over time.

Check My Links

Links, both internal and external, are a vital part of any SEO strategy. But they’re also something that changes often. When a page moves to a new URL or a website loses authority, this can affect all the links leading to it. That’s why it’s important to regularly analyze the state of your links. Checking your links, keywords, content quality, and the like will help you track the success of your strategy and determine whether your SEO is actually doing what it should. The Check My Links extension makes this easy as it tracks and highlights all links on any given page.

Pagespeed Insights

Speed, especially on mobile versions of a website, is incredibly important. Users expect your pages to load within seconds, or they’ll leave. So knowing exactly how long it takes for different versions of your website to load and what might be causing issues can be very useful. That’s exactly what the Pagespeed Insights extension will help you with.

Grammarly

Although not directly related to SEO, Grammarly is just a useful extension for all content creators. It checks your spelling and grammar, informs you of the tone your text has, and gives you tips on making your English better. If you write and post often, Grammarly is going to be very useful for you. The best part is that you can use it for other writing as well!

Do you really need Chrome extensions for SEO?

Chrome extensions for SEO are not, strictly speaking, necessary. You can do most of the things extensions do with other software as well. However, extensions are an easy and affordable way to improve your SEO. You never have to leave Chrome to get insights, you rarely have to pay for extensions, and you’re still getting valuable information. So while you don’t really need SEO extensions for Chrome, you’ll definitely want them.

 

Elijah Connor Rises to the Top of the Charts with New Single “Lemon & Lime”



Elijah Connor "Lemon Lime"

A welcomed new face to the industry with a refreshing distinctive sound and look who isn’t scared to push the envelope. That’s what one Fox Atlanta News anchor said when describing this singer, songwriter, TV personality, and producer.

Elijah Connor Rises to the Top of the Charts with New Single “Lemon & Lime”

The younger cousin to Prince, one of the world’s most influential & iconic musicians to ever live, Elijah Connor is currently charting No. 1 on the Amazon R&B Sales Charts with his new single “Lemon & Lime.”

The son of an educator and preacher, it’s apparent that music royalty and greatness run through the veins of this Detroit-born star. Not only is Elijah a familiar new face in the entertainment industry, but he is also considered to be one of television and music’s recent fastest-rising stars.

This young trailblazer is controlling his own destiny. After his crowd-stirring performance on Fox’s hit TV show “The Four,” and his infamous stare-down with Diddy, Connor became a social media viral sensation, leading him to become one of the most popular memes and GIFS, garnering over five billion impressions to date.

Elijah Connor Rises to the Top of the Charts with New Single “Lemon & Lime”

Elijah’s voice and music have been described to resemble a cross of Trap R&B and Hip-Hop with a dash of Gospel Soul.

His undeniable talent has afforded him the opportunity to grace a wide range of platforms and share the stage with award-winning artists like Khalid, Rick Ross, Frank Ocean, Future, Chris Brown, Saweetie, Jeremih, Playboi Carti, Tee Grizzley, Tank, H.E.R., Big Sean, Anita Baker, and Swae Lee.

Elijah Connor

Connor has also served as a commercial print model for brands such as Giorgio Armani, Forever 21 and Sears. An innovative and inspiring 21st-century redefinition of what it means to be an artist but above all a walking brand.

Elijah proudly states that he took a “No” and turned it into a “New Opportunity.” Millions of people around the world already know his face, and now they will know his voice.

Elijah Connor Rises to the Top of the Charts with New Single “Lemon & Lime”

Photos: Derek Blanks

Elijah Connor Rises to the Top of the Charts with New Single “Lemon & Lime” is a post from: Gossip On This – Pop Culture, News & Videos

Elijah Connor Rises to the Top of the Charts with New Single “Lemon & Lime”



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A silver laptop displaying Google’s search engine page.

Must-have elements of SEO strategy for service-based businesses

A silver laptop displaying Google’s search engine page.

 

Must-have elements of SEO strategy for service-based businesses

In the digital age, few marketing practices have seen as much attention and devotion as Search Engine Optimization (SEO). As a series of practices that aims to rank content in search engines, it boasts undeniable potential. Still, SEO is an extremely deep subject for multiple reasons. From its reliance on Google’s 200+ranking factors to its long-term nature, it can certainly dismay the uninitiated.

Indeed, measuring SEO Return on Investment (ROI) is notably difficult, and not all SEO endeavors fit all businesses equally well. Thus, let us use this article to delve into fundamental, must-have elements of SEO strategy for service-based businesses specifically.

How service-based businesses differ as regards SEO

The fundamentals of SEO are identical between service-based and product-based businesses. They are, after all, aligning their websites and content with the same search engine criteria. Thus, where they differ lies in how they approach SEO and where they focus on. In this specific dichotomy, the difference lies in what they’re selling; intangible services versus tangible objects.

Simplifying the difference for text economy, then, product-based businesses can often rely on impulsive purchases from broad audiences. That is, their content marketing strategies can rely more on eliciting emotional responses from a wider customer pool. In contrast, service-based businesses address more specific audiences, which are typically better-informed on, and more engaged with, their service. Thus, they need to emphasize service quality, sometimes rightfully sacrificing tone for substance. Moreover, they need to leverage social credit comparatively more, as customers seek intangible, often long-term or subscription-based services.

In-house SEO versus hiring an SEO specialist

The aforementioned differences aside, a final factor for both to consider is who will handle SEO. DIY SEO does have benefits, such as lesser upfront costs and businesses acquiring first-hand knowledge. However, SEO does have a steep learning curve, and early mistakes can have long-lasting consequences regarding ranking and revenue. Thus, while the final choice will depend on you, service-based businesses do have more incentives to hire outside help. However, should you do so, due research to choose the perfect person for the job is highly advisable. After all, not all professionals are equal, and your unique needs must be met in full from the start.

A tablet on a desk displaying a pie chart dubbed “traffic sources overview”.
If implemented correctly, SEO will generate notable traffic for any business website.

Must-have elements of SEO strategy

Now, with the above context in mind, we may explore must-have elements of SEO strategy for service-based businesses. Throughout most of its history, SEO has delved into 3 key areas of focus:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

None of these subsets are of lesser importance, for service-based businesses or otherwise. Thus, we’ve gathered 2 elements from each subset that should deserve your attention.

1. On-page SEO

On-page SEO delves into on-page elements, as the name implies. These include images and videos, Call to Action buttons (CTAs), and others. The two most crucial aspects of it are, arguably, content itself and CTAs.

Quality content

It’s not entirely uncommon for service-based businesses to forego content marketing altogether, even if at the cost of additional traffic. For those that do not, content quality is still a profound subject that would warrant its own article. We may, however, consolidate the fundamentals down to the following:

  • Factual accuracy. Your content should strive to be as factually correct as possible.
  • Visual appeal. Your content should be digestible and enticing. Consider white space, visual elements, and other factors that affect visual appeal.
  • Your content should address your audiences’ interests and satisfy their search intent. Consider your choice of keywords to make your content relevant to your audiences.
A woman in a pink dress using a laptop.
Content quality will determine audience engagement, in turn affecting both search engine rankings and conversions.

Clear, alluring CTAs

For all its quality, your content should still facilitate conversions. It does so through CTAs, which are the primary focus of Conversion Rate Optimization (CRO). This, too, is a very deep subject, whose basics we may distill down to the following:

  • Visibility and readability. Ensure your CTAs are always visible, and other on-page elements do not distract from them. At the same time, ensure your choice of font makes them easily readable.
  • CTAs that incite urgency or suggest exclusivity typically function better. Consider countdown timers and exclusive offers in this regard.
  • Multiple CTAs may induce choice fatigue and hamper conversion rates. Thus, consider limiting each landing page to a single CTA.

2. Off-page SEO

Unlike on-page SEO, off-page SEO addresses off-page activities such as social media promotions. Among must-have elements of SEO strategy for service-based businesses, it encapsulates backlinks and reviews.

Backlinks

Backlinks are links to your content from external sources. SEO-wise, they help enhance your page authority (PA) and domain authority (DA), boosting your ranking efforts. Practically, they generate referral traffic and help build trust – which is crucial for service-based businesses, as highlighted above. To build a healthy backlink strategy, consider the following:

  • Content quality and promotion. Producing impeccable content will naturally generate backlinks through cross-channel promotion. Consider the skyscraper technique in this regard.
  • Branded mentions. You may scout the internet for unlinked branded mentions to claim backlinks, without additional effort.
  • Backlink type balance. A healthy balance between Follow and NoFollow backlinks is advisable. Google values natural-looking backlink profiles, and both types generate traffic.

Reviews

Similarly to backlinks, reviews are excellent social credit – especially for service-based businesses, whose audiences examine them carefully. They also affect such practices as local SEO, so you may address them in such ways as the following:

  • Elicit reviews across channels. You may do so through social media posts, popups, and so forth.
  • Feature them prominently. Most customers value reviews highly, so feature them prominently on your testimonials page.
  • Respond to them. Many bad reviews may be withdrawn if you can address their grievances, so always try to do so. It will also reassure other customers of your professionalism.
A man in a black suit pointing at a 4/5-star review.
Reviews serve as excellent social credit, assuring customers of your services’ quality.

3. Technical SEO

Finally, technical SEO ensures your website’s technical health, as the name implies. While it’s less complex by comparison, it is by no means any less significant. Two among its most notable subjects are sitemaps and breadcrumbs.

XML and HTML sitemaps

In brief, XML sitemaps are reserved for search engine crawlers, allowing them to index your pages. In contrast, HTML sitemaps are visible to human visitors and help facilitate easier navigation to your site. Healthy SEO requires both, so you should:

  • Provide Google with an XML sitemap. While it can be a challenging process, third-party tools and such WordPress plugins as Yoast SEO can offer immense help.
  • Provide your visitors with an HTML sitemap. Fortunately, creating HTML sitemaps is the easier process of the two, as SEMrush explains.

Breadcrumbs

Finally, breadcrumbs offer visitors a small text path at the top of pages that immediately tells them where they are. They are immensely useful for both search engines and visitors, as they consolidate content hierarchy and ease navigation, respectively. Fortunately, there are multiple third-party tools to help you implement them, such as the aforementioned Yoast SEO plugin. For service-based businesses, there are two main breadcrumb types to consider and choose between:

  • Hierarchy-based breadcrumbs. These follow visitors’ journeys from your homepage to subsequent pages and reflect your site’s hierarchy.
  • History-based breadcrumbs. In contrast, these reflect your visitors’ journey paths chronologically. Notably, you may also combine the two.

Conclusion

To summarize, there are must-have elements of SEO strategy for service-based businesses across all SEO subsets. For on-page SEO, content quality and pristine CTAs are crucial, as they entice visitors to convert. For off-page SEO, backlinks and reviews are invaluable, as they generate traffic, build trust, and serve as social credit. Finally, for technical SEO, sitemaps and breadcrumbs ensure technical health and cater to both search engines and visitors. These are, of course, only some of the fundamentals of SEO, but we do hope this list served as a helpful starting point for your future research.