You’ve spent weeks upon weeks working on your site to make it perfect. All your content is spot on, the pages look nice, you know your target audience, you even invested in PPC to help your business, yet nothing seems to go on. Sure, you’ve got some traffic, maybe even decent, but visitors seem to turn away pretty quickly. So, what could be the reason behind it? Well, in this article, we’ll discuss why people leave your website as soon as they land on it.
And although we’d love to tell you that the problem is simple and that you’ll only need a couple of minutes to fix it, the chances are that’s not the case. As a matter of fact, it could be any number of things, and you’ll have to snoop around to find the culprit. But, not to worry, we’ll help you get to the bottom of it.
1. Your Website Feels Outdated
It’s not nice to hear, but people love judging books by their covers. In other words, if your site doesn’t look modern, visitors won’t like it. Furthermore, since it looks old, they’ll assume it isn’t safe, and they’ll stay as far away from it as possible.
So, design matters, and it’s going to stay that way. It isn’t anymore just about providing quality content. You also have to think about how that content is presented.
Hiring an expert to help you with it would be wise if you want to give your site a facelift. That said, if you’re running a simple site with only a few pages, the chances are that you can do it with some technical know-how. So here are three simple upgrades that you can do to bring some flair to the aesthetics of your site.
- Change your theme
- Change the font
- Use better quality images
2. Slow Loading Speed
Your customers value their time, and you have to as well. Think about it this way. If you are in a restaurant where the food is good, but you have to wait for an hour to get your soup, would you still come back to that place? If you’re like most people, you would probably look for another business with better service.
And that’s precisely how internet users feel about a slow website. They won’t wait for it to load, but get back on the SERPs and click on the next result.
If slow loading speed is troubling your site, you’ll be glad to hear there are a few ways to work on this. For example, you can spend more money on your web hosting, optimize your images, cache your website, and declutter it. Remember, any improvement you can make will go a long way.
3. Site Isn’t Responsive
We’re spending more and more time on our mobile devices, and it shows on internet usage. More than half of all Google searches come from smartphones and tablets, so the algorithms look at the mobile versions of websites as primary ones.
On top of that, mobile shoppers won’t buy anything from you if they can’t find their way around your site or have to zoom in and out just to read the text. So, an unresponsive design could be one of the reasons why people leave your website.
We get it — transitioning to a responsive design can be tricky. But can you afford to miss out on all that mobile traffic? We didn’t think so.
4. Your Content Isn’t Optimized
If you know about the must-have elements of SEO strategy, you’re working on your content, and you know that you should aim for articles at least 1,000 words long. However, if your posts aren’t packed with value, people won’t stick around for long to read them.
Even if what you write is high quality, most people won’t stick until the end. We’re easily distracted, and your content has to grab visitors’ attention and keep it if you don’t want to deal with a high bounce rate.
To keep your readers on their toes, you’ll need to make your content scannable. So, use formatting such as bold and italic, utilize subheadings and add images to your articles.
5. There are Too Many Ads on Your Website
If your site depends on ads to stay afloat, removing them altogether isn’t a viable option. However, just because you need to have ads doesn’t mean that you should overwhelm your visitors with them.
As it turns out, people trust pretty much any ad more than online banner ones. And the more of them you have around, the less they’ll be worth in the eyes of your audience. So, think about taking it down a notch. Spread your ads more evenly and ensure they don’t take more space than your actual content.
6. No Clear CTAs
If you use a website to sell something, be it a service or a product, your CTA should be why your page exists in the first place. You would think it’s a no-brainer, but many small business sites lack in this field. And it’s not like they didn’t develop their CTAs or didn’t write them well enough — they don’t have them at all.
Keep in mind that your visitors won’t take action if you don’t encourage them. So, wherever you can, slip that CTA in. Prompt people to buy something from you in a compelling way, and they’ll do it.
7. Your Navigation Structure Is Unclear
Most of your visitors land on your website to get some information. It’s your job to make that info easily accessible, and you do that through a well-thought-out navigation structure. On top of that, how easy your site is to navigate is also vital for SEO, as we can see from our step-by-step SEO guide.
To get it right, think of your site’s setup like you’re seeing it for the first time. If you were a customer that stumbled upon your website, how would you find your way around it? If you don’t see any problems, ask your friends and family to find something on your site. They might offer a fresh look at things and notice something you’ve overlooked.
8. The Videos on Your Site Auto-Play
Videos are great, and it’s good if you use them in your content marketing. However, videos that auto-play could be why people leave your website. Users nowadays want to choose when they’ll watch the videos on a website and if they’ll watch them at all. If the sound starts blasting out of their speakers as soon as the page loads, you can bet they’ll tap that back button and go with the next search result in line.